The Santa Cruz Warriors–the Developmental League affiliate for the NBA’s Golden State Warriors–have signed a partnership with electronic payment processor PayStand to facilitate bitcoin payments (and other electronic transactions) for online ticket purchases. The partnership also makes PayStand the Warriors’ first jersey sponsor, meaning the company logo will appear on the team’s jerseys throughout the season.
Santa Cruz Warrior fans will soon have the opportunity to buy their tickets with bitcoin through the team’s online store. Electronic payment processor PayStand–which is based out of Santa Cruz–will facilitate the transactions, and per they agreement they will also manage all of the Warriors’ back-end office processing.
Jim Wyermann, President of the Santa Cruz Warrios, stated the partnership is great for the Santa Cruz community because it increases payment options for fans and supports local business.
We are thrilled to be partnering with PayStand, a company also based here in Santa Cruz. By working with this innovative tech company, we are supporting our community and helping to boost local economic development. This marketing partnership is providing PayStand with the opportunity to demonstrate their unique payments solution and helping to as establish them as a vendor in the world of professional sports.
PayStand CEO Jeremy Almond echoed those sentiments, adding that PayStand’s “payments as service model”–which charges businesses a fixed monthly rate rather than transaction fees–will bring down costs for the team.
The Santa Cruz Warriors are a wonderful team for our hometown of Santa Cruz and PayStand is honored to be helping to process the ticket sales for the fans. We are giving fans many options for how they want to pay while also bringing down transaction costs for the team, providing a win for everyone involved.
The Santa Cruz Warriors are not the first sports team to adopt bitcoin payments. The Sacramento Kings were the first NBA team to accept Bitcoin for tickets and merchandise. Digital currencies in general have proven their worth as a medium of exchange, even Dogecoin has supported a Dogecar in NASCAR. Bitcoin sports fans are especially looking forward to the Bitcoin Bowl, brought to you by a partnership between BitPay and ESPN.
Disclosure: The author is paid in and holds bitcoin.
Last modified: March 4, 2021 4:41 PM