Beyond the ‘Crypto Bro’ Culture—Natalie Brunell on Women’s Role in Bitcoin
Despite being built on decentralization, innovation, and equality, crypto remains a space where women often struggle for recognition.
The “crypto bro” culture is still prevalent, shaping both industry events and online spaces, where male dominance makes it harder for women to gain visibility and respect for their knowledge and work.
This imbalance has existed for years. The cryptocurrency industry has long been male-dominated, with women historically underrepresented. However, that may be starting to change.
According to Triple-A, as of 2024, 39% of crypto owners are female, compared to 61% male. This marks a significant shift from 2016, when less than 5% of women-owned or worked in the industry.
More women are breaking through, proving that expertise and determination matter more than outdated stereotypes. Natalie Brunell is one of them. She has built a strong reputation in the industry as a Bitcoin advocate, investor, and media commentator. She hosts “Coin Stories”, where she interviews leading figures in the crypto space.
In an interview with CCN, she shared how women can succeed in crypto, highlighting the role of mentorship, education, and persistence.
Supporting Women in Crypto: Mentorship, Education, and Visibility
“When women see other women succeeding in Bitcoin—whether as investors, developers, educators, or entrepreneurs—it helps normalize our presence and inspires more of us to join,” she says.
She stresses that industry events, online forums, and social media platforms are vital in promoting female contributions. Brunel believes that
“women can be better supported in the Bitcoin space by cultivating networks of mentorship, visibility, and collaboration.”
Education remains key in breaking barriers. “By encouraging and funding educational initiatives in Bitcoin specifically aimed at women, we can help break down any intimidation barriers and show that finance and technology are not exclusive realms,” she explains.
Overcoming Challenges: Persistence in the Face of Doubt
Brunell’s transition from investigative journalism to Bitcoin reporting was not without resistance. She recalls facing skepticism about her technical and financial knowledge.
“I often encountered environments where people expected me to conform to a particular role or doubted my technical and financial acumen,” she says.
To overcome these challenges, she focused on research, high-quality content, and “an unwavering belief in the potential of Bitcoin to reshape global finance.”
“Persistence is what carried me through. I asked questions relentlessly, stayed curious, and surrounded myself with experts who expanded my understanding,” she explains. By consistently proving her credibility, she broke down preconceived notions about women’s roles in finance and tech.
Women’s Growing Role in Blockchain’s Future
Brunell sees a bright future for women in blockchain and is anticipating a growing presence in the industry.
“As Bitcoin gains mainstream adoption, there will be a growing demand for diverse skill sets, from software development to marketing and policy,” she states.
She expects more women to launch Bitcoin-focused startups, educate others on sound money principles, and influence regulatory policies.
Beyond career opportunities, the crypto space represents financial empowerment. “More women are discovering that Bitcoin offers not just financial independence but also the potential for global economic empowerment,” she adds.
Leadership, Community, and the Power of Female Influence
Additionally, Brunell believes that women bring unique strengths to leadership roles.
“I believe women bring powerful qualities of communication, empathy, and community-building to any ecosystem, and these traits have shaped my own career and leadership style in the Bitcoin space,” she says.
She has used these strengths as a journalist and podcast host to foster discussions and build connections.
“When interviewing Bitcoin thought leaders, I always strive to bring out each guest’s unique perspective by asking open-ended questions and listening with empathy,” she explains.
She sees this as a way to strengthen the Bitcoin ecosystem by creating a space for open dialogue.
Promoting Diversity and Inclusion in Bitcoin
For Brunell, diversity in Bitcoin starts with education and accessibility. “Bitcoin itself doesn’t discriminate—anyone with an internet connection can participate,” she notes. However, she points out that the industry must do more to support inclusivity.
She suggests that companies, media outlets, and event organizers actively recruit diverse speakers, provide scholarships for Bitcoin conferences and coding boot camps, and collaborate with organizations advocating financial access. “Different perspectives lead to richer innovation,” she emphasizes.
Advice for Women Entering Crypto and Finance
Brunell emphasized the importance of knowledge, mentorship, and persistence when asked what advice she would give to women looking to break into finance, tech, or cryptocurrency.
“First, focus on knowledge. Learn as much as you can about Bitcoin—its fundamentals, technology, and philosophy. Being informed builds confidence, which is essential in any male-dominated environment,” she advises.
She also highlights the value of mentorship and community. “Whether online or in person, surrounding yourself with supportive individuals who share your passion for Bitcoin can make a huge difference,” she says.
She reminds those facing challenges to stay determined. “Doubt and obstacles will arise, but confidence rooted in solid knowledge will carry you through,” she states.
Most importantly, she encourages women to recognize their unique contributions.
“Never underestimate the power of your unique perspective; it can drive innovation and impact in ways you might not even imagine yet,” she adds.
Brunell’s journey in Bitcoin illustrates how women can break into and succeed in the crypto industry. As the industry grows, she expects women to play an even greater role in shaping Bitcoin’s future.
