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How To Convert Your Digital Art Into NFTs and Sell It

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Lorena Nessi
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Key Takeaways

  • Digital artists need a digital wallet, a marketplace, their artwork in a suitable format, metadata, and information about royalty settings to create an NFT.
  • NFT marketplaces vary in style and audience, offering diverse options based on the type of artwork, target audience, and community focus.
  • NFT creation allows for features like pricing strategies, unlockable content, and collections, adding flexibility and value to digital assets.
  • Supporting and connecting with established NFT artists is crucial for gaining insights and building credibility in the NFT community.

Blockchain technology is paving the way for cultures to step into the digital world in a groundbreaking way. Through tokenization, assets are represented digitally, creating a new form of ownership that brings tangible items, cultural artifacts, and creative works into the digital space. 

Non-fungible tokens (NFTs) are one of the first examples of this concept, offering unique digital representations of items, from artwork and collectibles to music and even historical artifacts. Unlike cryptocurrencies like Bitcoin or Ethereum, which are interchangeable, each NFT is distinct, holding value based on its originality and ownership.

For creators interested in transforming their art or digital assets into NFTs and selling them, this article will cover the essentials—from the basics of minting to key considerations for marketing and pricing—along with practical tips to help make the process smoother.

How To Create an NFT: A Step-by-Step Guide

When an artist is ready to mint their first NFT, they should follow these steps:

  • Step 1. Setting up a wallet: NFT creators need a digital wallet compatible with the blockchain and NFT marketplaces. Some options include MetaMask and Trust Wallet. Users should download their digital wallet, set up a secure password, and understand the importance of safeguarding their recovery phrase.
  • Sep 2. Connecting to an NFT Platform: NFT marketplaces serve as digital galleries, each catering to different audiences and artistic styles. Platforms like OpenSea , Rarible,  Foundation , MagicEden, Blur and SuperRare  allow artists to showcase and sell their NFTs. Users must research each platform to understand its fees, functionalities, and expectations. Some marketplaces are open to all, while others are more selective or even exclusive.

 

Marketplace Description Target Audience
OpenSea Largest, diverse NFT platform Artists, collectors, gamers
Rarible Community-driven marketplace Artists, collectors
Foundation Curated high-end digital art High-end collectors, artists
SuperRare Rare, limited-edition artworks Exclusive collectors, artists
MagicEden Flexible, multi-chain Community, gamers
Blur Fast trading with analytics Experienced NFT traders

 

  • Step 3. Uploading the artwork: Each platform has specific file type and size requirements for uploading digital content, so users must ensure their files align with these guidelines. For example, some commonly accepted formats for images  are JPEG, PNG, GIF, and SVG. Creating in a high-resolution format (at least 300 DPI) ensures the artwork looks crisp and professional on any screen. MP4 is a common file type for video NFTs, with 1080p or 4K resolution typically sufficient for high-quality display. Sometimes, resizing or reformatting may be necessary to meet platform requirements.
  • Step 4. Adding metadata: Each digital piece requires metadata to help identify it in the digital realm. Metadata includes essential information such as the title, artist, description, origin, style, and meaning. 
  • Setting royalty fees: After uploading the artwork, setting royalty fees is crucial, allowing artists to earn a percentage every time their NFT is resold. For instance, an artist could set a 10% royalty fee for a piece initially sold for $1,000. If the NFT is later resold for $2,000, the artist automatically receives $200.

Sell Your NFTs: Optional Features and Pricing Strategies

NFTs offer creative ways for artists to add value and exclusivity to their work:

Pricing Strategies

Pricing an NFT involves understanding the market, audience, and artwork’s value. Factors influencing price include the artist’s reputation, the piece’s uniqueness, community perception, the success of previous collections, and current market trends. For example, early works by a well-known artist, whether in the digital or offline realm, may sell at a higher price point, while newer artists might set lower prices to attract initial collectors.

Unlockable Content

Some marketplaces allow artists to attach special, hidden content that is only accessible to NFT holders. This might include high-resolution images, bonus sketches, behind-the-scenes videos, or even exclusive access to future projects. These extras enhance the NFT’s appeal, giving buyers a sense of unique ownership and a more personal connection to the artwork.

NFT collections

Creating an NFT collection, rather than individual pieces, has become increasingly popular among artists to build engagement with the community of artists and collectors. Collections allow artists to tell a broader story, attract collectors interested in acquiring multiple pieces, and generate buzz. 

This strategy not only boosts engagement but also strengthens brand recognition, as collectors often aim to complete a series, adding long-term value to the collection.

Adding unique traits to each piece within a collection is essential for attracting collectors. By creating distinct characteristics, artists can enhance the rarity and desirability of each NFT. 

For example, the Bored Ape Yacht Club is a well-known collection of digital ape avatars, each with unique traits such as colors, expressions, and accessories. This approach builds a dedicated community and motivates buyers to collect multiple items, further increasing the collection’s value over time.

Well-established artists like Damien Hirst, who began outside the digital realm, have successfully ventured into the NFT space with pioneering collections. Hirst’s work, including the acclaimed Currency Collection, demonstrates how traditional artists can embrace digital formats, blending physical and digital art in ways that redefine ownership and value.

Researching the NFT Market: Tips for New Creators

Navigating the NFT market can feel overwhelming, but understanding the basics sets a strong foundation.

NFT Marketplace Exploration

Exploring different marketplaces is essential for creators to understand recent sales, spot trending themes, and gauge prices for similar works. Staying updated on these trends helps artists assess demand and tailor pricing for maximum appeal.

Learning From Others

Established NFT artists and popular collections offer valuable insights into the market. Observing their work provides knowledge about what resonates with buyers and how to position oneself effectively in the space.

Developing Strategies

Mastering marketing strategies is crucial—not only before launching a piece or collection but throughout the entire process. Promoting on social media, building a following, and sharing the creative journey keeps work in the spotlight.

Engaging With the Community

Interacting with the NFT community can feel intimidating at first, but it’s a welcoming space where artists often support one another. Platforms like X, and decentralized options like Discord and Warpcast are popular hangouts where creators can connect with like-minded individuals and potential collectors.

Legal Considerations

Finally, understanding legal and copyright issues is vital for any artist entering the NFT world. Checking if work is derivative, staying informed about copyright, and following platform guidelines—especially when using artificial intelligence (AI)—ensures responsible creation and protection in this evolving field.

Conclusion

Starting a journey in the NFT world opens up countless possibilities for digital artists. NFTs offer an innovative way to secure ownership, establish value, and reach collectors worldwide. By understanding the basics of blockchain, choosing the right platforms, setting up digital wallets, and effectively marketing their work, artists can navigate the NFT landscape with confidence.

From creating a unique digital presence to engaging with a dynamic community, each step contributes to building a successful NFT career. As the NFT space grows, so does the potential for artists to monetize their work, establish lasting connections, and contribute to an evolving digital art landscape.

FAQs

Who has the copyrights of an NFT?

In most cases, the artist retains copyright to the original work by default, allowing them to reproduce, display, or even create additional works based on it.

Can I sell physical art as an NFT?

Yes, physical art can be sold as an NFT, and it typically serves as a digital certificate of ownership, authenticity, or exclusive access to the physical artwork.

What happens if my NFT does not sell?

If an NFT does not sell, artists have a few options to boost their chances. Some common options include relisting it at a lower price, promoting it on social media to increase visibility, or waiting for favorable market trends.

How can I protect my digital art on NFT platforms?

To protect digital art on NFT platforms, artists often turn to a few reliable strategies. One common approach is using watermarked previews or low-resolution images online to discourage unauthorized use. Minting the art as an NFT also helps by recording ownership and originality on the blockchain, giving creators a clear claim to their work. 

Setting usage terms in the NFT description lets buyers know what they can and can’t do with the art, which helps avoid misunderstandings. Some platforms provide tools to block screenshots or downloads, and artists sometimes keep an eye on where their work is shared to catch any misuse. 





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