Key Takeaways
In 2025, Upbit listings have become one of the most significant short-term catalysts in the cryptocurrency market.
Each new listing tends to spark immediate surges in price and trading volume, but most tokens lose steam shortly after.
This pattern has raised questions about whether the “Upbit Effect” still holds any real long-term influence or is just a short-term occurrence.
Five recent tokens that were listed on Upbit and subsequently pumped are Clearpool (black), Bio Protocol (blue), TOSHI (red), Orderly (ORDER) (yellow), and INFINIT (IT) (green).
They have all been listed since the start of September, pumping significantly during listing, as shown on the chart with the vertical lines with the same color as their price movement.
All five cryptocurrencies experienced significant price increases following their listing on Upbit. However, neither managed to sustain their rallies, and all have fallen close to their pre-listing prices since then.
Orderly was the closest to sustaining an upward movement, creating several new highs after its listing.

However, Orderly has also failed to sustain its rally and is now close to its pre-listing price, following a downward trend over the last two weeks.
Therefore, none of the five coins listed has had any long-term positive effect from the listing. Once the initial pump wore off, significant downward movements began.
Five older Upbit listings include Treehouse (TREE), Api3, Hyperlane, CYBER, and Omni Network (OMNI).
Since these five have more data to analyze after the listing, it is easier to conclude their movement since then.
Interestingly, the same pattern that occurred with the newer listing prevails here.
All five pumped after the listing, but they have declined significantly since, some falling below their pre-listing levels.

Coins listed at the beginning of August experienced stronger pumps than those listed at the end of the month, illustrating the weakening effect of Upbit listing.
Omni Network is the only one that created a higher high (black) shortly after the listing, but has since fallen significantly.
Hyperlane had the strongest pump, but followed the pattern of creating a lower high before moving downward.
Hence, neither of the coins listed managed to sustain their rallies.
The Upbit listing effect is primarily driven by hype and short-term liquidity inflows rather than fundamental demand.
Traders often rush into newly listed coins, creating a rapid surge in both volume and price.
However, once the initial excitement fades and profit-taking kicks in, the lack of organic buying pressure causes a sharp reversal.
This cycle mirrors the classic ‘listing pump and dump’ behavior, where momentum traders dominate early price action but long-term holders remain cautious.
The Upbit listing phenomenon in 2025 has clearly lost its staying power.
While it sparks temporary surges and quick profits for early entrants, it no longer guarantees sustained growth.
Ultimately, Upbit listings are becoming less of a long-term catalyst and more of a short-lived trading event.