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Virtual reality (VR) has often been overlooked for its fair share of association with the gaming industry, where gamers embraced it as a means of experiencing different environments without actually interacting with those worlds. But VR has made huge strides as a technology, and is now recognized as a way to view the physical world in a unique manner, presenting itself as a platform for communication that helps bring the world closer together.
Future Tech, Present Opportunities
VR has also become an economic catalyst across multiple industries, with leading tech companies like Google and Apple having an eye on developing the technology. Academic research into VR has similarly received the attention of the likes of Oxford, Stanford and MIT. With the media embracing VR as “the ultimate empathy machine” and entertainment companies like Fox supporting its use, it’s easy to see why 75% of the world’s most influential companies – according to Forbes – have ensured VR is part of their marketing strategy.
One tech firm looking to leverage the booming potential of VR is UK-based ImmVRse . A long-time proponent of this future technology, ImmVRse is currently building a blockchain-based ecosystem for users to showcase, sell and buy VR content – essentially, the blockchain YouTube for VR.
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ImmVRse sees a huge and growing demand for VR application and real-use case in a range of diverse industries, listing the top 10 below:
- Gaming – Computer-generated VR has an established use in the gaming industry, with current leaders Microsoft and Sony PlayStation among those pushing for accelerated development of hardware and software.
- Neuroscience – The turn of the new century has increasingly pushed research into VR application in neuroscience. The breakthrough came in 2005 when psychologists found that VR could potentially support conservative rehabilitation methods of brain damage. VR has also been used with success in trauma treatment and rehabilitation for young burn victims. ImmVRse itself is actively participating in medical research with Imperial College London, studying VR’s effects on the human brain.
- Meditation – Due to the immersive capacities of VR, the tech has been used with positive results in apps assisting with meditation.
- Journalism – With newspapers and journalism now experimenting with new media to attract flagging audiences, VR has been discovered as a powerful tool in storytelling and engagement. The Guardian is one such news powerhouse which is developing news content in VR. Its trials in getting viewers to experience solitary confinement in a windowless prison cell was able to evoke empathetic responses among viewers.
- Phobia treatment – VR has achieved relative success in helping people overcome phobias. The technology allows people to approach common fears such as of flying and of heights, experiencing aspects of these environments without actually getting themselves into a head-on confrontation.
- Real Estate – Buying a new home has always been a drawn-out process, with visits to physical locations time consuming and difficult to plan. With VR, future home buyers could possibly experience many home viewings from a comfortable location at home and at their convenience.
- Manufacturing – Manufacturing times could be drastically reduced if companies could test scenarios, designs, and even products themselves through VR, saving time and costs on excessive prototype production. One manufacturer that has done this is Ford Motor Company, whose Immersion Lab lets employees view a vehicle simply by wearing a VR headset that projects their views onto a screen for other colleagues to watch.
Ford’s computer-aided design (CAD) system is linked to the VR tech, letting users inspect the entire car’s interior and exterior, with fine details including dashboard or upholstery available. It allows for high levels of specification, even including the size, positioning or brightness of lighting and other individual elements.
Last year, Ford’s VR technology created 193 virtual vehicle prototypes that included over 135,000 details.
- Training and Education – In many parts of the world, swathes of populations still live with limited access to schools. In rural parts of the developing world, children typically walk miles just to attend school or have to assist families to earn a living, resulting in high levels of absenteeism and truancy.
VR in education could possibly mean that more children could attend school nearer to their homes, while VR in training sectors could result in better preparation and lower cost. Siemens, for example is training future employees using VR to prepare them for working on oil rigs, giving them a good idea of error handling and platform operations, without every setting foot offshore.
- Film – Ready Player One’s use of VR has gained widespread acclaim and will likely mean more movies will follow suit in attempting to enhance audience experiences. Expect upcoming films and production houses to invest more into VR experimenting in film.
- Tourism – The travel industry is perfectly suited to VR’s ability in supplementing promotion and marketing. With immersive experiences, tourism can attract potential visitors with unique sights and sounds, in exotic locations, without ever leaving the home. VR can already be seen in use by some hotels, and it shouldn’t be too long before VR experiences are a staple in tour programs.
To learn more about ImmVRse, visit their website and read the whitepaper . To join discussions directly with the team , chat with them in real time on Telegram or visit their thread on Bitcointalk .
