Strategy Inc.

Strategy Inc. is the corporate Bitcoin accumulation company formerly known as MicroStrategy, now focused on building one of the largest Bitcoin treasuries globally. 

It emerged as one of crypto’s most influential entities by systematically deploying capital markets tools to buy and hold Bitcoin at scale, transforming a legacy business intelligence firm into a de facto digital asset sovereign treasury.

In 2025, Strategy stands out as the most aggressive public market vehicle for Bitcoin accumulation.

Origin and Background

Founded in 1989 as MicroStrategy, the company originally provided business intelligence and analytics software. 

Under Executive Chairman Michael Saylor’s leadership, it began allocating free cash to Bitcoin starting in 2020, rapidly acquiring holdings that now make it the largest corporate holder of Bitcoin. 

In February 2025, the firm rebranded to Strategy Inc., formally aligning its identity with its Bitcoin-centric mission.

Key Highlights

• Holds approximately 687,410 BTC (3.27% of total supply), the largest corporate Bitcoin treasury globally.
• 2025 BTC Yield around 25–26% year-to-date as a result of strategic accumulation and market conditions.
• Funded buys through capital markets, including ATM stock sales and preferred equity.
• Total Bitcoin assets have reached valuations rivaling major financial institutions, estimated at $70–$77B+ during 2025 peak price cycles.
• Part of the Nasdaq-100 index, increasing mainstream investor exposure to corporate Bitcoin strategies.
  Continues to innovate with dollar reserves and dividend-funding mechanisms amid Bitcoin volatility.

Impact on the Industry 

In 2025, Strategy continued redefining how corporations integrate digital assets into treasury management. 

Its balance-sheet model, issuing equity and debt to fund Bitcoin purchases, has inspired over a hundred public companies to hold Bitcoin. 

Strategy’s relentless Bitcoin-bull narrative has made it a shining star for BTC fans, especially in times of volatility. 

Looking Ahead (2026 and Beyond)

Looking to 2026 and beyond, Strategy continues to chase institutional Bitcoin adoption, regulatory clarity on digital asset treasuries, and integration with capital markets. 

While challenges of volatility remain, Strategy has claimed that it will not sell any of its Bitcoin holdings unless its NAV were to fall below 1.

Saylor claims Bitcoin will reach $21 million in 2046, meaning the company has 20 years to achieve those heights if he is correct.