Posted in: Press Releases
Published:
October 31, 2019 2:47 AM UTC

SNKr Announces Strategic Partnership with VeChain

SNKr is proud to announce that they are joining the VeChain Ecosystem with the formation of a strategic partnership.  The SNKr street culture ecosystem was initiated by SWELL, with the core vision of “Real Recognize Real”, a philosophy that connects real products with real fans…

SNKr is proud to announce that they are joining the VeChain Ecosystem with the formation of a strategic partnership.

The SNKr street culture ecosystem was initiated by SWELL, with the core vision of “Real Recognize Real”, a philosophy that connects real products with real fans of the industry. SNKr brings blockchain technology to the masses, empowering and promoting the streetwear industry in a sustainable manner. By binding unique fashion items to VeChain’s encrypted NFC chips, SNKr establishes a direct bond between brands and users, maximizing the conveyance of brand and product value.

SNKr was initiated by SWELL, a company that has developed the S-cope BaaS (Blockchain-as-a-Service) system for brands and enterprises in the streetwear industry, based on VeChain’s ToolChain. SWELL has also developed the NFC-powered “Mine” app, a one-stop blockchain tool for consumers that verifies products, introduces new users to the community, and strives to increase the value of data and individuals within the community.

SWELL and VeChain first cooperated during the 2018 INNERSECT Expo in Shanghai.   The two parties verified one another while uploading NFC-bound product data to the VeChainThor blockchain. Once uploaded to the blockchain, the data was immutable. This cooperation was historic for the streetwear industry, and gave many consumers their first glimpse at blockchain technology.

As the leading global blockchain for enterprises, VeChain is committed to creating applications built on real-world value, thus enabling enterprises to promote economic development through trusted and distributed business ecosystems. VeChain has extensive experience in fields such as luxury and street fashion, automotive, energy, food and beverage, wine and alcohol, as well as digital certification. SNKr and VeChain have a shared vision on how blockchain technology can be used to improve business processes and the lives of human beings. This is a great starting point for SNKr to enter and expand  the VeChain ecosystem, by introducing creative brands, companies, and streetwear consumers to participate in the co-creation of new products, services, and platforms.

After officially entering the VeChain ecosystem, SNKr will continue to develop blockchain encrypted NFC chips and a series of enterprise-side and consumer-facing applications in line with brand and consumer needs. This includes but is not limited to product information and traceability, new brand-consumer marketing interactions, online and offline commerce systems, NFT generation, trading and custodial services for physical assets, and other blockchain applications. At the same time, SNKr will invite more popular brands and platforms to join the ecosystem, attracting the attention of younger generations around the globe, while driving adoption of the SNK token and working towards the healthy and sustainable development of the streetwear industry.

About SNKr

SNKr, founded in 2018, is building a diverse community around blockchain-powered tools designed for the streetwear industry. They develop both consumer and business-facing solutions to help major fashion brands and independent artists put shoes, apparel, accessories, and other products on the blockchain. For more information, please visit https://www.snkcoin.org/.

About VeChain

Starting in June 2015, VeChain aims to connect blockchain technology to the real world by providing a comprehensive governance structure, a robust economic model, and IoT integration. VeChain is the pioneer of real-world applications using public blockchain technology, with international operations in Singapore, Luxembourg, Tokyo, Shanghai, Paris, Hong Kong, and San Francisco. Together with strategic partners PwC and DNV GL, they have established cooperative relations with many leading enterprises in different industries, including Walmart China, BMW, BYD Auto, Haier, Bright Food, D.I.G, DB Schenker, PICC, and many others. For more information, please visit https://www.vechain.org/.

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Last modified: January 14, 2020 12:41 PM UTC

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