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PETA’s Bizarre Animal Crossing Raid Was a Hilarious Own-Goal

Last Updated September 23, 2020 1:57 PM
William Worrall
Last Updated September 23, 2020 1:57 PM
  • PETA is an animal rights activism group known for shocking publicity stunts.
  • The group’s latest “campaign” takes place in the virtual museum of Animal Crossing: New Horizons.
  • This stunt appears to be backfiring, and it’s glorious.

It seems like PETA finally cracked. The so-called animal “rights” organization, famous for killing more animals than they save , is coming for your video games. Their latest target? Animal Crossing: New Horizons.

The group staged a “raid” on the in-game museum, apparently for having the nerve to trap digital fish in pixelated tanks .

Peta - Animal Crossing New Horizons Stunt
The stunt video ends with a bunch of hashtags, clearly trying to get it viral. Which it sort of has, but for all the wrong reasons. | Source: Twitter 

For what purpose? I honestly don’t know. Aside from writing a new chapter in their long history of struggling to prove their relevancy by stirring up a media circus through desperate publicity stunts .

PETA Is the Westboro Baptist Church of Animal Rights

They’ll probably chastise me for this idiom, but let’s face facts here: PETA has jumped the shark. They really are the “Westboro Baptist Church of animal rights.” 

Forget the absurdity of the opposition to keeping pet fish. What do they think they’re accomplishing by “storming” a virtual museum to empty digital fish tanks?

But that’s just the tip of the insanity iceberg.

Peta animal crossing new horizons
This tweet perfectly explains the absurdity of Peta’s Animal Crossing stunt. | Source: Twitter 

Before these PETA activists could triumphantly raid the museum and type “EMPTY THE TANKS” into the chat window, they had to purchase multiple copies of Animal Crossing: New Horizons.

Then they had to catch the fish and manually put them into the fish tanks.

(They probably even secretly enjoyed it.)

Only then could they storm the museum to liberate the fish from… themselves?

The only thing more baffling is that PETA thought this was a good idea. The video is loaded with hashtags and branding. They clearly think this will reflect positively on them, though I’m at a loss for why.

Animal Crossing Raid Is Weirdly Appropriate for PETA

But let’s forget about how silly it is for a relatively unpopular group to attack such a popular – and utterly harmless- video game.

Instead, let’s focus on PETA itself. This is an animal “rights” group that, in 2019, killed over 65% of the cats and dogs they “rescued.” 

They defend them as “mercy killings.” 

Peta - Tweet Responses
PETA’s stunt is raising some uncomfortable facts about the animal “rights” organization.  | Source: Twitter 

This is not a group that truly has animals’ best interests at heart. In 2015 alone, they amassed $42 million in donations. Yet there’s ample evidence that far too much of this cash is directed toward pointless PR projects .

This bizarre assault on Animal Crossing: New Horizons is just the latest example.

Even if you believe in total animal liberation – i.e., no more pets, seeing-eye dogs, or even pixelated aquariums – there has got to be a better way.

Do not give money to a group willing to shamelessly whore themselves out to the press – and then brag about it . Especially not when that group is using that money to kill the very animals you genuinely want to save.

Disclaimer: The opinions expressed in this article do not necessarily reflect the views of CCN.com.