English Champions Manchester City Unveils Official ‘Blockchain Gaming Partner’

Manchester City, Blockchain, Superbloke

Man City is the latest major football club to rope in a blockchain partner. | Source: Shutterstock

By CCN.com: UK football club Manchester City announced a blockchain gaming partnership with South Korean sports service developer, Superbloke.

The alliance is another example of the ongoing mainstreaming of blockchain, the technology underpinning bitcoin.

Online gaming is mainstreaming blockchain

Superbloke will incorporate Man City players into its “FC Superstars” online soccer game.

The game allows users can build a digital team by trading and training Manchester City digital player cards using real-life football match stats.

Manchester City Blockchain Gaming Partnership Superbloke
Manchester City signed a blockchain gaming partnership with South Korean sports service developer, Superbloke. | Source: Manchester City

Football teams embrace crypto

Football is another arena that’s providing a huge forum for the growing intermarriage between blockchain, crypto, and sports.

In May 2019, bitcoin price-tracking website CoinMarketCap agreed to sponsor the Beitar Jerusalem Football Club, an Israeli soccer team.

Blockchain executive Alexandre Dreyfus congratulated CoinMarketCap, saying this is the just the beginning. Dreyfus tweeted: “Football and crypto ;) Getting there.”

According to BlockTV, cryptocurrencies are slowly starting to “take over football” (video below).

On the surface, this might sound trivial. However, the implications are undeniable: The gradual integration of crypto into mainstream culture is a sign that virtual currencies like bitcoin aren’t going away.


One of the richest football clubs joins bitcoin revolution

In July 2018, Gibraltar United became the first football team to pay its players in cryptocurrency. Getting paid in bitcoin is useful for foreign players who struggle to open bank accounts in Gibraltar. It also helps them avoid taxes and fees.

In September 2018, French soccer powerhouse Paris Saint-Germain announced plans to launch its own cryptocurrency under a partnership with Malta blockchain company Socios.

Paris Saint-Germain is one of the richest football clubs in the world. In 2017, the club paid a record $263 million to recruit Brazilian football star Neymar from Barcelona. That is the most expensive transfer fee in European football history.

Alex Dreyfus, the CEO of Socios and Chiliz, told CCN.com that he’s bringing other top soccer clubs into the crypto-sphere. “We are focusing on on-boarding the biggest clubs in Europe,” Dreyfus said. “Outside of France, our priority is clubs in the UK, Italy, Spain and Germany.”

Last modified: March 4, 2021 2:39 PM
Samantha Chang is a New York City-based financial editor who writes about crypto and business at CCN. She is a law school grad and an alum of the University of Pennsylvania. You can reach her on Twitter at Samantha Chang or email her at [email protected]
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