If the year 2020 has taught us anything, it’s that anything is possible. No asset is safe from a sudden and unexpected crash in value. Monday, it was oil–which saw its price collapse to negative $40 per barrel. Tomorrow, it could be Tesla (NASDAQ: TSLA).
The cutting edge electric automaker could fall as low as $70 per share, according to one Wall Street analyst.
Gordon Johnson, who works with GLJ Research in New York, believes competition, low gas prices, and slowing sales growth will push Tesla to an unprecedented 90% crash.
Consumers are attracted to value. They want the best value at the lowest price. And for many auto buyers, the price of gas at the pump will determine whether they buy an electric vehicle or its gas-guzzling counterpart. That’s why historically, low oil prices are an existential threat for Tesla and the electric vehicle industry as a whole.
On Monday, WTI crude dropped over 300% to hit negative $40.32 a barrel, as oil supply dramatically outstripped demand. The oil glut has become so bad that producers have begun paying customers to take delivery as the world runs out of places to store crude.
It’s only a matter of time before these crazy low oil prices hit consumers in a big way. Gasoline prices at the pump won’t go negative but will get a lot cheaper.
According to Gasbuddy, the average gas price in the United States is already $1.77 per gallon with some states, like Wisconsin, reporting average prices as low as $1.25. Prices like these make the electric car’s value proposition less attractive compared to its gasoline-powered alternatives.
Analyst Gordon Johnson, a well known Tesla bear, believes the stock is due for a massive crash. He blames Chinese retail investors for the company’s rally above $700 after its recent dip below $400.
Tesla recently opened a new factory in China and quickly became a dominant player in the country’s electric vehicle market, selling 10,160 cars in March. This strong performance may have made the Chinese retail mob overly optimistic about the company’s future, and Gordon Johnson believes they are in for a rude awakening.
Johnson believes Tesla is overvalued, and he compares the company’s market cap to Volkswagen (ETR: VOW3), the world’s largest automaker by sales volume. Tesla has a market cap of over $127 billion compared to $70 billion for Volkswagen–although Volkswagen sold 10.5 million cars last year while Tesla only sold 367,000.
The math simply doesn’t add up. And Johnson doesn’t believe Tesla’s sales are growing fast enough to justify the massive top-line valuation.
Johnson also notes that over the last two years, Tesla has introduced eight new car variants (including Model 3 and the Model Y), but over that time, sales growth has only increased by a measly 5.5%, which means it’s decelerating from prior-year figures. The company also faces significant competition from other electric vehicle manufacturers in China and the U.S.
Over the years, Gordon Johnson has made a name for himself predicting doom and gloom for Tesla, but the stock has continued rising. Back in 2018, he even issued an apology after releasing a note that included inaccurate information about the electric automaker. However, this time Johnson may be on to something.
With oil trading at such unprecedented lows, the electric vehicle value proposition is in tatters. It’s only a matter of time before low gas prices coupled with increasingly fuel-efficient gasoline-powered vehicles give Tesla a run for its money.
When it comes to choosing between saving the environment and saving their wallets, most consumers will choose their wallets. And that’s why Tesla faces an uphill battle in the coming years.
While it is unclear if Tesla will fall to $70 as Johnson predicts, the stock has some near term downside. Tesla dropped by around 8% to close at $686.7 as of the market close on Tuesday. And investors can expect more downside as oil prices remain low.
Disclaimer: The opinions expressed in this article do not necessarily reflect the views of CCN.com. The author holds no investment position in Tesla at the time of writing.