In case you are not fluent in "Jerry Jones-ese," he essentially said he hasn't made up his mind about the team's policy regarding the national anthem. | Source: Elsa/Getty Images/AFP

Jerry Jones Bloviates About ‘Grace’ – But All He Sees Are Dollar Signs

This is an opinion.

  • Back in 2017, Jerry Jones was one of the most prominent critics of national anthem protesters.
  • He appeared to soften his stance, saying he’ll have “grace.”
  • Don’t fall for it. He cares about one thing: money.

Dallas Cowboys owner Jerry Jones has never met a microphone he didn’t like. As the owner of “America’s Team,” he usually doesn’t have to try too hard to find one. Somehow, he managed to steer clear of microphones and the media in general for 109 straight days.

That changed Wednesday afternoon.

One question bound to come up was his stance on the national anthem protests.

He made his stance crystal clear back in 2017 when Colin Kaepernick and several other players started kneeling in protest of police brutality. No one on his team was going to do it.

Video: Jerry Jones took a stand against national anthem protesters in 2017.

Cowboys Policy on 2020 Anthem Protests Is Classic Jerry Jones

Jerry Jones has always been good for a sound byte or two, especially when it comes to controversial topics.

His answer about how the Cowboys will address protests this season – which rumbled on and on without saying much of anything – was classic Jerry.

Video: Has Jerry Jones seen the error of his ways?

“Double handfuls.” Is that the new “bigly?”

In case you are not fluent in “Jerry Jones-ese,” he essentially said he hasn’t made up his mind about the team’s policy regarding the national anthem. He is open to changing it – and he is going to have “grace.”

To get that kind of movement from someone like Jones sounds like a win from a social justice standpoint. Right?

Wrong!

Being open to change does not mean that there will actually be any change.

Let’s remember who Jerry Jones is. He is an accomplished businessman who turned the Dallas Cowboys into the most valuable professional sports franchise in the world. Yes, even though the team has been the definition of mediocre!

Video: While Jones was applauded by many, others saw through his charade.

From a business perspective, he cannot afford to line up on either side of the discussion. Doing so would mean risking the loss of fans customers angry with him for the stance he took.

What can he do? What a successful businessman should do: protect his product and walk a line right down the middle.

In the process, he hopes we’ll let him off the hook for his previous hardline stance. After all, it made business sense at the time.

Disclaimer: The opinions expressed in this article do not necessarily reflect the views of CCN.com.