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What do cryptocurrencies and social media outlets like Facebook have in common?
indaHash, a pioneer in the influencer marketing industry, has recently linked the two with its indaHash Coin ICO release.
indaHash is an automated online platform, launched at the beginning of 2016, which allows influencers to monetize their reach on social media accounts such as Facebook, Instagram and Snapchat. With more than 300,000 influencers with a total reach of over a billion followers and offices in 7 countries worldwide, the company has been able to successfully execute over 1,000 campaigns in over 70 markets internationally for over 400 clients and global brands such as Coca-Cola, McDonald’s, L’Oreal, P&G, and Adidas.
Influencer marketing is a form of digital marketing. However, recent studies are showing that due to the personal bond between influencers and their follows, as well as other considerable factors, the power to affect people’s purchasing decisions is striking. Followers see influencers as something identifiable and much more authentic and trustworthy than traditional advertising. In short, it’s extremely effective; with companies and influencers alike hopping on board as market growth is not going unnoticed and gaining more and more traction around the world.
The indaHash Coin: A Pioneering Step
indaHash Coin is a decentralized cryptocurrency payment structure made available to social media influencers, their audiences as well as brands. The payments are in the form of tokens, as opposed to cash or fiat currencies, solving a range of issues and further developing the influencer marketing industry in ways that have been unheard of till now.
indaHash now envisions tokenizing the influencer industry. The concept includes a specific role and opportunity for the following:
- Brands that want to start or develop cooperation with influencers
- Influencers who want to work with brands and further develop their audiences
- Audiences who want to be in closer relations with brands and influencers they follow
It “makes perfect sense” says Barbara Soltysinska, co-founder of indaHash. “With the introduction of indaHash Coin, we want to tokenize the influencer marketing world and create a revolution in terms of brand cooperation and audience development, solving a wide range of issues and challenges between influencers, brands and fan bases,” she said in an emailed statement.
Below is a more detailed explanation given by Barbara Soltysinska and Joe Krawczyk of indaHash in an indaHash exclusive called “indaHash ICO Review | Tokenizing The Influencer Industry”:
One of the main issues mentioned is payment terms being anything from 30 to 60 days depending on the financial institution. What is the timeline when paying in cryptocurrency? Almost immediate; therefore, problem solved. No international bank transfer fees either. The benefits are convincing from all sides of the table.
One of the most interesting aspects of the tokenization of the industry comes from the unveiling of the ecosystem created by indaHash that enables influencers to create their own personalized cryptocurrencies. With the creation of one’s own tokens, influencers can use said tokens to reward their audience, further strengthening the relationship between the two entities. Audiences can then use those collected tokens and exchange them for actions proposed by the influencer for their community of followers. Proposed actions may include customized and personalized prizes from the influencer, signed gadgets, mutual selfies posted on social profile, face to face meetings, and other engaging social activities mutually beneficial for both sides.
There is also an option for influencers to exchange their tokens for payout, if they wish, or keep them as their value will be expected to grow with time based on the cryptocurrency marketplace. The industry of cryptocurrencies is constantly growing and evolving, and payout with indaHash Coins allows influences to be a part of this new wave of economic activity.
It doesn’t stop there. With the introduction of “Pay-With-Fame”, influencers can exchange their indaHash Coins for various offers from brands, including but not limited to early access to exclusive and limited edition products, events, and/or workshops. This breakthrough feature will revolutionize the way brands cooperate with influencers; with added ease of access and exclusivity, and a mutual benefit between influencers and brands, as these brands will also receive more authentic reviews from advantageous influencers.
How can you join the revolution and get your hands on indaHash Coins?
indaHash will issue 80% of all tokens, and a fixed supply of 400,000,000 indaHash Coins will ever be created. Said 80% will be available during pre-ICO and ICO, with 18% of the total coin supply being used for the engagement and education of both existing and new influencers. Depending on the time of registration, prices are said to vary from 4480IDH to 3200IDH for 1 ETH.
indaHash Coin ICO dates range from the Pre-ICO being available from November 8th to 15th 2017 and the Main ICO being available from November 29th to December 20th 2017. The ICO structure will perform immediate exchanges of indaHash Coins from Ethereum after the minimum goal is reached.
The company plans to regularly purchase its own indaHash Coins at market price with fiat currencies received from cooperating brands in order to be able to settle payments. It will then give indaHash Coins to influencers, also at market price, and this process will fuel a constant circulation of interconnected growth between the rising value of the company as well as the value of its cryptocurrency. The increasingly growing market value of influencer marketing is expected to reach $5-10 billion dollars by 2020, as an added benefit and boost for the value of the indaHash Coin.
indaHash envisions the possibility of trading with tokens after finishing the process of the ICO, and till the end of 2017 plans to move the indaHash Coin on key exchanges such as Bittrex or Poloniex.
The possibilities seem endless, and this is a very exciting time for indaHash, the influencer marketing industry, and the world of cryptocurrencies respectively. For more information, please visit the following links:
indaHash ICO Review | Tokenizing The Influencer Industry