Google Data Hints Coronavirus May Trigger a U.S. Housing Market Crash

Google Trends data hints at a worrying trend for the U.S. housing market as searches suggest unemployment is on the rise.
Posted in: Housing MarketOp-ed
Published:
March 17, 2020 6:04 AM UTC
  • Google Trends data suggests some worrying developments for the U.S. housing market.
  • The impact of the coronavirus on employment could be particularly negative for the rental market if tenants can’t make rent.
  • The Federal Reserve’s interest rate cut can’t halt a crash in house prices if mortgage rates don’t fall.

The stock market had its worst crash since 1987 on Monday as many are worried the U.S. economy faces a treacherous road as it deals with the outbreak of the coronavirus.

For those investors looking to predict the future, google trends data may be indicative of significant trouble for the consumer, threatening a record high U.S. housing market in particular.

Housing Market Cannot Ignore Rising Unemployment

As hourly employees face an unprecedented crisis, the economic catastrophe that the coronavirus shutdown is brewing is all too real for the most at-risk workers in society. There is plenty of speculation that huge numbers of workers who live paycheck to paycheck will struggle to make ends meet as they are either fired or have their employment suspended without pay.

While there may be few homeowners among this group, they are integral to the housing market. In 2019, more than $500 billion in rent was paid in the U.S., and many homeowners could not pay their mortgages without the reliable glut of tenants and limited supply of homes. Unfortunately, Google data suggests things are unraveling.

Google Trends Data Reveals Economic Turmoil

Two extremely concerning internet searches have skyrocketed over the last two weeks. The first and arguably most worrying is the search for “unemployment benefits”.

As you can see from the chart below, it appears that layoffs may be piling up as more and more people explore if they are eligible for government assistance.

Google searches for unemployment benefits have doubled as the coronavirus has spread in the United States. Source- Google Trends

The U.S. housing market has been supported for many years by the confidence that there was a well-funded army of renters, particularly in urban markets, as unemployment has trended close to record lows. This pillar of the United States economy may be eroding.

In isolation, this could, of course, be an anomaly. Unfortunately for homeowners, a more direct search has doubled during this coronavirus fueled market slowdown.“Can’t pay rent”.

Google trends data shows a sharp spike in concerned renters over the last few weeks. Source- Google Trends

This may be a clear sign that the housing market is in for a direct hit. Given how expensive house prices are, there is little room for owners to offer tenants leeway as they must be able to cover their pricey mortgages to avoid foreclosure. As a result, the rental market chain can quickly break down.

Despite a stock market crash, the United States housing market is at record highs. Source- Zillow

This is where things get more concerning, as a large number of hourly workers rent more affordable apartment homes. These are increasingly owned by institutional investors, as Gord Collins reported in ManageCasa’s 2020 review of the U.S. rental housing market,

The share of mid-sized apartment properties owned by individuals has dropped from nearly two-thirds in 2001 to about two-fifths in 2015. Older apartment buildings, in particular with low rents, are attractive to institutional investors who like the profit potential of these after an upgrade. And they may be the only buyers with the cash to rehab the buildings which are often run down and costly to operate.

What makes this trend concerning is that investment funds do not wait around to see if their tenants can bounce back. Real Estate funds are aggressive and fast-moving. If they don’t think the returns are there, they will dump their holdings en-masse and move on to something else.

Fed Alone Can’t Stop A U.S. Housing Market Crash

There is a silver lining to all of this, and that is the Federal Reserve’s decision to cut interest rates, which could help stave off a housing market crash by theoretically allowing owners to lower their payments through refinancing. Unfortunately, the Fed’s move has so far failed to move mortgage rates much lower.

As unemployment rises, house prices and therefore, rental prices must naturally correct. Real estate investors will be hoping that all these google searches are precautionary, or they could have a big problem on their hands.

Disclaimer: This article represents the author’s opinion and should not be considered investment or trading advice from CCN.com.

Samburaj Das edited this article for CCN.com. If you see a breach of our Code of Ethics or Rights and Duties of the Editor or find a factual, spelling, or grammar error, please contact us.

Last modified: June 24, 2020 1:03 AM UTC

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Francois Aure @bullishtulips

Financial speculator & author living in the hills in Los Angeles. J.D. but very much not a lawyer. Favorite trading books are anything written by Jack Schwager. Email: bullishtulips@gmail.com,