Posted in: Archive
December 7, 2018 10:41 PM UTC

Coinbase CTO: ‘BUIDL’ Trademark Will be Given Back to Crypto Community

CCN previously reported on a move by Coinbase to trademark the crypto rallying cry “BUIDL,” but it turns out there’s nothing to fear. According to Coinbase CTO Balaji Srinivasan, Coinbase has no interest in actually using the trademark in any way that prevents others in the community from using it themselves. They’re doing so for the good of crypto, he said, and will give it back to the community after it’s approved.

According to the tweet, billionaire Coinbase CEO Brian Armstrong and Srinivasan talked it over and concluded that there’s no need of the trademark from the company’s perspective, but they do want to protect it from other companies outside of the crypto community who might decide to trademark it.

Twitter personalities were disturbed by the move without having clarification from the company. The move has been in motion for a couple of months and is not yet official. Those who still do not like “Bitcoin banks” in general, including Coinbase, will likely not have their fears assuaged by the sentiment of the CTO. After all, just because they say they’re not going to use it for anything doesn’t mean they can’t. If a competitor decided to use the term in an advertising company, banking on the fact that they had said they don’t believe in trademarks for things like this, could they not initiate a cease and desist nevertheless? According to the Small Business Administration:

“Registering a trademark guarantees exclusive use, establishes legally that your mark is not already being used, and provides government protection from any liability or infringement issues that may arise. Being cautious in the beginning can certainly save you trouble in the long run. You may choose to personally apply for trademark registration or hire an intellectual property lawyer to register for you.”

In any case, for now, we’re all free to keep buidling and using the term buidl, a much less popular community-born watchword than “hodl.”

Featured Image from TechCrunch/Flickr


Last modified: May 20, 2020 2:11 PM UTC

P. H. Madore @bitillionaire

P. H. Madore has written for CCN since 2014. Please send breaking news tips or requests for investigation to He lives in Maine, USA. A single father of four young children, he does not discourage financial donations, provided they do not come with strings attached.

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