Privacy web browser Brave announced a co-marketing agreement with the world’s largest blockchain-based encyclopedia, Everipedia, to boost the company’s brand awareness among its userbase. The partnership comes at a time when Brave’s popularity is skyrocketing, and its native crypto, Basic Attention Token (BAT), could soon follow through.
Brave is a free, open-source, and privacy-centric web browser with an integrated Adblock to bring additional safeguards to users’ data. One of its main features is that it rewards its users with Basic Attention Tokens for opting into viewing privacy-preserving ads via the built-in Brave Rewards program. According to the California-based company, 70 percent of the revenues ads generate are distributed among its users.
Brave Software Inc, the firm behind the open-source browser, recently revealed a partnership with Everipedia, a blockchain-based online encyclopedia, that is meant to push the exposure of both companies within their respective communities.
According to Brendan Eich, CEO and co-founder at Brave, teaming up with Everipedia places emphasis on products that reward users’ time and involvement by giving them full control of their experience.
“This partnership highlights the importance of innovative products that reward user attention and participation. Brave offers privacy and an integrated wallet that rewards users and supports content creators. By working with Everipedia, we are using the power of blockchain to put users in control of their experience.”
CCN reached out to David Liebowitz, Director of Partnerships and Exchanges at Everipedia, to know his thoughts about the partnership with Brave. David believes that the “synergies” between both companies are closely aligned, which made it easy to join forces.
“We felt like collaborating to boost both of our respective communities was a no-brainer. The goal is for Brave users to discover Everipedia as an alternative to traditional encyclopedias like Wikipedia. And, to encourage Everipedia users to use Brave as their default browser when using Everipedia. We hope this initiative can help significantly increase traffic and user engagement for both of our services and communities,” said Liebowitz.
Brave’s efforts to grow its user base are already paying off. In fact, the firm announced in mid-October that its daily active users surpassed 2.8 million. And, its monthly active users hit an all-time high of 8 million. This milestone is directly correlated with Brave’s verified publishers, which has experienced a steady increase.
At the beginning of the year, only 36,600 Brave publishers were coming from YouTube channels and websites alone. Now, nearly 245,000 content creators are coming from these platforms, which represents a 6.7x increase. However, when Twitch, Twitter, Reddit, Vimeo, and Github correspondents are added to the sum, there are over 300,000 verified publishers at the moment.
In Portugal, the privacy-centric web browser ranks No. 4 in the communications category ahead of Telegram and Facebook Messenger among Android apps. And, in Japan, Brave is No. 8 among all the Android apps in the communications category surpassing Firefox and Skype, as reported by AppBrain.
Brave browser’s ad campaigns have reached a click-through rate of 14 percent. Compared to the industry standard of 2 percent, Brave is trouncing the competition.
The rapid increase in popularity that Brave is experiencing can also be seen in the number of BAT addresses. Joel Reis, Software Engineer at Brave, revealed BAT hit a milestone of over 200,000 wallets. It remains to be seen if the price of this cryptocurrency will catch up with the growth rate that Brave browser is going through.
This article was edited by Samburaj Das.
Last modified: November 1, 2019 08:03 UTC