The token sales are just the beginning. We’re gearing up to launch a wave of disruptive technology that will redefine the boundaries of what’s possible with digital assets.
Zach Witkoff, co-founder, World Liberty Financial
World Liberty Financial is a Trump family-backed crypto venture that mixes a decentralized finance (DeFi) platform with big, regulated products like a US dollar stablecoin. It became one of the most watched crypto projects after it raised major funding through its $WLFI token and announced USD1, a stablecoin backed by cash and short-term U.S. assets.
The entity stood out because it tried to build a “mainstream” crypto business that targets institutions while addressing compliance.
Origin and Background
World Liberty Financial was created in 2024, about two months before Donald Trump won his re-election campaign. President Donald Trump, his three sons, and Steve Witkoff announced the project, and Zach Witkoff co-founded it. World Liberty Financial describes itself as a way to access financial services without traditional intermediaries like banks.
Key Highlights
- Raised $550M across 85,000+ participants through its token sale.
- Pushed USD1 as a stablecoin backed by U.S. dollars, cash equivalents, and U.S. Treasuries.
- Sent $50M+ worth of wrapped Ethereum (wstETH) to Aave and borrowed against it, showing real DeFi usage.
Impact on the Industry (2025)
In 2025, WLFI kept stablecoins in the news by growing USD1 and placing it into both exchanges and DeFi.
At the same time, skeptics raised questions about who funds the project and how “decentralized” it really is.
Looking Ahead (2026 and Beyond)
In January 2026, WLFI said its subsidiary applied for a U.S. national trust bank charter with the OCC to issue/custody USD1 under federal oversight.
If regulators approve it, WLFI could get closer to the U.S. banking system while facing even more scrutiny because of its political ties.
