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Startale Joins Hub71, Establishing Itself as Key Player in the Abu Dhabi Crypto Landscape

Published 20 April 2026
CCN Staff
Authors

Startale Group is an innovative blockchain infrastructure company that has rapidly grown and attracted investment from prominent venture firms, including Binance Labs, Polychain, Coinbase Ventures, and Samsung Next. It’s currently expanding into Abu Dhabi, one of the world’s foremost hubs of digital asset ingenuity.

Hub71 is a global tech ecosystem that helps Abu Dhabi-based startups grow by bringing together high-profile investors and promising companies. The platform supports businesses throughout ideation and funding, helping startups realize their vision and get to market.

Now, the two businesses will join forces. Amongst over 2,400 applications, Hub71 selected Startale as one of 27 companies to join its 18th Digital Assets Cohort. 

The Abu Dhabi Department of Economic Development and Mubadala-backed program will see Startale build a base of operations within the Abu Dhabi Global Market (ADGM) financial hub, putting the company in a position to help steer Abu Dhabi’s rapidly evolving digital asset landscape.

Startale’s Expansion

Startale has grown significantly since its founding in 2019. The company formed a strategic partnership with Sony Group. Startale and Sony established a joint venture, Sony Block Solutions Labs, which is developing the Soniem, an Ethereum layer-2 that connects Web3 technology with present-day internet services.

More recently, Startale formed a joint venture with one of Japan’s largest financial services companies, SBI Holdings, which invested $50 million (part of a $63 million Series A funding round with the Sony Innovation Fund) to develop Stirum (a layer-1 blockchain for real-world assets) and expand the USDSC and JPYSC stablecoin ecosystems.

By expanding into Abu Dhabi, Startale can develop local operations within a jurisdiction increasingly favored by crypto firms for its innovative tech ecosystem, transparent regulatory frameworks, and easy access to institutional capital.

The illustrious partnerships that Startale has built reflect the company’s commitment to quality and innovation, a vision shared by Hub71. Divya Claudia Nair, Hub71’s Startup Journey Lead, had this to say about Startale:

“We are pleased to welcome Startale Group into Hub71’s Cohort 18. Their focus on digital asset infrastructure reflects the strength of our specialist ecosystems and the caliber of founders choosing Abu Dhabi as a launchpad for global growth. We look forward to supporting their expansion.”

Future Developments

As Startale expands into Abu Dhabi, it plans to deploy employees in the region who will coordinate with regulators, investors, and partners through Hub71. As such, Startale could gain significant influence and help shape policy in ways that are positive for digital assets, cementing Abu Dhabi as a leading crypto innovation hub.

Moreover, Startale seems focused on building relationships with respected and innovative companies. Aligning with brands like the Sony Group and SBI Holdings could open the door to further partnerships with other well-known companies seeking to enter the digital asset space and build in a regulated environment, while simultaneously generating revenue for Startale and contributing to broader crypto adoption.

While it’s too early to tell whether Startale’s joint ventures with Sony Group and SBI Holdings will be successful, or how Abu Dhabi’s regulatory policy will evolve, the future looks bright. With the company focused on expansion, it’s worth keeping an eye on Startale.

Sota Watanabe, CEO of Startale Group, had this to say about the company’s Abu Dhabi expansion:

“Hub71 and Abu Dhabi Global Market provide the regulatory clarity and global reach we need to scale Startale’s ecosystem responsibly. Abu Dhabi is becoming a key hub for digital assets, and joining this cohort positions us to expand across Eastern and Western markets, working closely with regulators and institutional partners”.

CCN Staff

Passionate about how technology can empower people to create a more just and sustainable world.

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