Nexo is a digital asset wealth platform founded in 2018, offering products such as crypto-backed loans, interest-earning accounts, an exchange, and a crypto debit card. The company serves millions of users globally and has been expanding its presence across multiple regions, including Latin America.
The 2026 FIFA World Cup promises to be the year’s premier sports event. The 2022 event drew historic numbers, including over 5 billion total engagements and approximately 1.5 billion viewers during the final match, which saw Argentina take on France, highlighting the prominence of Football in Latin America.
Nexo has already been deepening its ties in Argentina by acquiring Buenbit, a regional player with a strong customer base, and by establishing a hub in Buenos Aires. Now, Nexo has just announced a new partnership, joining the Argentine Football Association (AFA) as the Official Regional Digital Asset Partner of the Argentine National Football Team ahead of the 2026 FIFA World Cup.
The Partnership in Detail
The partnership agreement was signed at a gala ceremony in Buenos Aires, attended by guests, the media, and other partners, marking the formal collaboration between Nexo and the Argentine Football Association.
While the main focus is brand awareness, Nexo is running various promotional campaigns to celebrate the partnership. New and existing Nexo users will be able to participate in giveaways for Argentina World Cup match tickets, signed shirts, match-day experiences, and squad merchandise. The promotion will run from May 2026 till the end of the World Cup tournament.
While the FIFA World Cup is a global event with final matches boasting over a billion viewers, Nexo has strong experience in the premium sports space. It’s an Official Partner of the Audi Revolut Formula 1 Team, Official Crypto Partner of the Australian Open and Summer of Tennis, and Official Digital Wealth Platform of the DP World Tour.
Leandro Petersen, the Argentine Football Association’s Chief Commercial & Marketing Officer, shared excitement regarding the partnership:
“We are excited to announce a new partnership with a strong global reach that aligns with the Argentine Football Association’s international growth strategy, which we have been building in recent years through agreements with leading companies in innovation and technology. In this context, Nexo’s arrival as the Official Digital Assets Partner of the Argentine National Team reflects not only the growth of our brand globally, but also the growing interest of international companies in partnering with Argentine soccer and one of the world’s most prominent national teams.”
Looking Forward
The partnership will benefit both Nexo and Latin America on a broader scale.
Nexo will have its brand shown to an audience of billions and associated with a leading Latin American team, helping to cement its foothold in the region. Joining forces with the Argentine Football Association could also help Nexo establish partnerships with other high-profile events in the region, contributing to further growth.
Crypto adoption is rapidly growing in Latin America. The Nexo-AFA partnership could bring the asset class to millions of potential investors, providing new opportunities for a less economically developed region.
The deal follows Nexo’s relaunch in the United States. With the World Cup held across North America, the partnership comes at the perfect time to reintroduce Nexo to the millions of US crypto enthusiasts who may be unaware that Nexo is once again available.
Federico Ogue, the CEO of Nexo’s Buenbit, had this to say about the partnership:
“Argentina’s national team represents the highest level of sporting excellence, built on talent, conviction, and an unrelenting will to win. At Nexo, we share that standard. As we grow our presence in Argentina and across South America, partnering with AFA is a statement of commitment to this region and the clients we serve here.”
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