Meet the Top 101 in Crypto

Initial Coin Offering (ICO)

An Initial Coin Offering (ICO) is a way of generating cash utilized by cryptocurrency entrepreneurs. During an ICO, a company sells its own digital tokens or coins in exchange for established cryptocurrencies such as Bitcoin or Ethereum, as well as fiat currency.

Investors purchase these tokens as a type of investment, expecting their value to rise if the project is successful.

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