Patrons of Dunkin’ Donuts, a major coffee and donut chain, can now pay with bitcoin by using an eGifter online gift card. Purchasers earn up to 3% eGifter bonus points.
Online gift cards provide a way for bitcoin users to use bitcoin from companies that don’t yet directly accept it, thereby providing more ways to use bitcoin for daily commerce and increasing bitcoin’s use and acceptance.
Dunkin’ Donuts is one of the United States’ largest coffee chains. eGifter also offers a Caribou Coffee gift card.
Coffee Chains Embrace Cards
Dunkin’ Donuts competitor Starbucks, the world’s largest coffee chain, is supported by a Gyft online gift card, as well as Fold, an app that produces scannable bar codes.
“The card was on our wish list since our first day in business,” Roye noted. “Many of the eGifter team members start every day with Dunkin coffee, also referred to around here as startup fuel. Those cups in our hands were a constant reminder that we wanted this card, so we are quite excited to finally be able to offer it to our members.”
eGifter's Unique Offering
Roye noted that while other gift cards allow customers to buy from major chains, eGifter has a unique feature with certain cards that allows customers to purchase precise amounts. Should a customer buy a sandwich and coffee for $5.83, they can buy a $5.83 gift card and have no balance left over. By using bitcoin, they can save 3%.
Users can also buy a gift card for someone else and send it to them a gift.
Joel Valenzuela, an eGift customer and bitcoin advocate, wrote a post about eGifter’s Dunkin' Donuts gift card in his blog, the Desert Lynx.
How Gift Cards Support Bitcoin
The ability to use bitcoin to make purchases through apps and gift cards at major retailers takes bitcoin one step closer to mass consumer acceptance.
Airbitz, the mobile bitcoin wallet, integrated Fold, gift card app that accepts bitcoin payments, into its own app, CCN reported in December. In announcing the Fold offering, Airbitz said it will encourage more consumers to use bitcoin.
Dunkin’ Donuts, in addition to being one of the world’s top four coffee chains based on revenue, is the world’s seventh largest foodservice chain after McDonald’s, Subway, Starbucks, Burger King, Wendy’s and Taco Bell.
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