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This Pringles Xbox Series X Giveaway Hints at Mammoth $599 Price Tag

Last Updated September 23, 2020 2:28 PM
Thomas Bardwell
Last Updated September 23, 2020 2:28 PM
  • Pringles and Microsoft are running a promotion in South Africa, granting a chance to win an Xbox Series X console.
  • According to the terms and conditions, there are 46 consoles up for grabs with a unit value of £599/$599.
  • Microsoft has yet to officially reveal the price of the next-gen console.

According to details gleaned from a Pringles promotion and some quick math, there’s a high chance Microsoft’s next-gen Xbox Series X costs a steep $599, falling on the higher end of the estimates peddled by insiders and the rumor mill so far.

A new Pringles partnered promotion with Microsoft in South Africa, spotted by the good folks over at Critical Hit , grants purchasers of a tin of the moreish snack the chance to pick up an Xbox Game Pass Ultimate subscription and even an Xbox Series X console.


According to the promo’s T&Cs , there are 46 consoles up for grabs. They boast a combined value of R621,000, according to Pringles, or roughly R13,500 per unit. A quick conversion to Pounds Sterling lands on £611, while a dollar conversion leads to a dizzying $800.

If we factor in the dynamic nature exchange rates and £611’s lack of marketing appeal, it’s reasonable to settle on £599. Given Microsoft’s tendency to align prices across the pond, $599 seems a reasonable deduction for the American market. $800 would signal an end to Microsoft’s aspirations to start the next-gen with a bang; we can safely ignore it as a quirk of exchange rates between specific currencies.

Interestingly, the small print notes:

“The stated value is the estimated recommended retail value (including GST) in South Africa provided by the supplier and is correct at the time of printing. The promoter accepts no responsibility for any variation in the value of the prize pool.”

46 Xbox Series X up for grabs. | Source: Pringles/Kellogg Company of South Africa

This suggests the valuation is based on information received directly from Xbox towers, but judiciously warns that the price may fluctuate, possibly covering its tracks in case of a last-minute change of heart that could see the price shift.

This isn’t, of course, firm confirmation of the Xbox Series X price, but with Microsoft still playing the waiting game, it’s as good a clue as any right now.