This is a sponsored story. CCN urges readers to conduct their own research with due diligence into the company, product or service mentioned in the content below.
SportyCo, a technology project designed to reshape the world’s sports financing industry, has become the new sponsor of Espanyol, a mainstay of La Liga, Spain, and probably the world’s, leading football league. The sponsorship is sure to boost SportyCo’s visibility among sports enthusiasts and organizations worldwide, as Espanyol plays FC Barcelona this weekend.
RCD Espanyol from Barcelona claims the distinction of being one of the most recognizable competitors in the most prominent league of the world’s most popular sport. SportyCo, as one of its new sponsors, now has a major supporter in promoting its new sports financing solutions to a worldwide audience.
RCD Espanyol players will proudly wear the SportyCo logo on their jerseys and shorts, thereby promoting the SportyCo project among its supporters – both at their stadium during the games as well as to the several hundreds of millions of football fans that follow La Liga matches on their TVs all over the world.
Founded in 1900, Espanyol plays in La Liga, which is the highest division of Spanish football, and plays its home games at the RCDE Stadium, which holds up to 40,500 spectators. Espanyol has won Copa del Rey four times, most recently in 2006, and reached the UEFA Cup final in 1988 and 2007.
The sponsorship expands on SportyCo’s extensive connections in the Spanish football ecosystem, following the introduction of Roberto Carlos as partnership manager of SportyCo. Carlos was one of the first world renowned athletes that endorsed the project and has been an ambassador ever since.
SportyCo, running on the Ethereum blockchain, will use smart contracts and other blockchain benefits to minimize logistical issues and sports financing costs, and maximize instant and secure transactions between the participants in the sports economy, along with introducing new ways for athletes and sports organizations to find funding.
SportyCo will bring new ways to invest in sports, providing both fans and potential sports investors new tools to participate in one of the world’s largest and fastest growing industries.
In disrupting the existing model for sports participation financing, SportyCo will enable the sports community to raise funds independently, generating new strategies for investing in sports.
SportyCo is on track for a March launch. Stay tuned for more exciting announcements in the coming weeks.