Retailer’s Deleted Tweet Teases Imminent Sony PS5 Announcement

UK retailer GAME says Sony is planning a major PS5 announcement for tomorrow, potentially hinting at pre-order news and a price reveal.
Sony, PS5, PlayStation 5
Microsoft blinked first in revealing both the Xbox Series X and S - with launch dates and pricing. Sony will go next, in a repeat of last generation's launch build-up. | Source: Shutterstock.com
  • UK video game retailer GAME says Sony is preparing a major PS5 announcement for tomorrow.
  • The retailer says ‘things are about to kick off this week.’
  • In the context of Microsoft unveiling the $299 Series S and rumors of a $499 Series X, Sony could provide pre-order news and a price reveal.

Yesterday, Sony dashed any hopes of PS5 news this week, confirming that the focus will be on PS VR. Yet, a tweet authored – and swiftly deleted – by the Guilford branch of video game retailer GAME, says Sony has scheduled an announcement for tomorrow.

The tweet reads:

Those awaiting preorders and have Ryi. Please standby for updates. PS5 have scheduled an announcement tomorrow so things are about to kick off this week.

PS5
GAME says to expect a major PS5 announcement tomorrow. | Source: Twitter

The tweet’s phrasing certainly hints at some major PS5 news, potentially an announcement about when pre-orders will go live and a price.

For those unfamiliar with GAME, the retailer can be compared to GameStop in the US and stands as one of the last remaining multi-branch retailers specialized in video games.

A large chunk of next-gen pre-orders in the UK will go through GAME, implying the retailer will be in the loop as to Sony’s next-gen plans (under a strict NDA), notably an announcement regarding pre-orders to allow time for preparations. The tweet’s quick deletion suggests an employee let the cat out of the bag earlier than intended.

PS5
Microsoft blinks first, gifting Sony the chance to undercut. | Source: PlayStation/Sony Interactive Entertainment

Reactionary PS5 Price Reveal

While Sony isn’t prone to reactionary moves and mostly marches to the beat of its own drum, this lead-up to the next-gen has been anything but typical, notably in the context of the widely speculated game of pricing chicken with Microsoft and the rapid approach of the holiday 2020 release window.

With Microsoft finally lifting the curtain on the Series S and its $299 price tag, allied to loud rumors of a $499 Series X, Sony is no longer required to play the waiting game. Confirming a price and release date is long overdue. Sony must be eager to get the ball rolling with Microsoft having blinked first.

Samburaj Das edited this article for CCN.com. If you see a breach of our Code of Ethics or find a factual, spelling, or grammar error, please contact us.

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