Sony's PlayStation 5 (PS5) is garnering plenty of interest on social media, if Instagram is a viable metric, far exceeding Microsoft's Xbox Series X hype.
Sony’s reveal of the official PS5 logo has become incredibly popular on Instagram, suggesting that its controversial announcement was very clever. Its Instagram post about the logo has 4.7 million likes and a huge number of comments from excited fans.
In comparison, Microsoft’s reveal of the Xbox Series X console design has 1.8 million likes. Many of the comments on the Instagram post ridiculed the console’s size, comparing it to a household appliance.
Some are taking the large number of likes on Sony’s PS5 post as confirmation that its reveal announcement has been a success. When Sony revealed the logo for the console, many joked that it was very simple but it was largely what fans expected. Some fans also asked why Sony decided to officially reveal the PS5 logo if it didn’t offer anything new.
However, it seems that Sony was right to make the PS5 logo look like the PS4 and PS3 logos. By making the PS5 logo relatable for fans, it’s unlikely that fans will see it and think that the new console is just a better PS4. The Xbox Series X name, which sounds like Xbox One X, could potentially get fewer sales as gamers don’t know that the new console is different.
The PlayStation Instagram account does have 22.1 million followers in comparison to the Xbox’s relatively-smaller nine million followers but the post about the Xbox Series X also offered more information and so would have been more likely to get likes. If Sony has fans feeling this excited with just a logo, the PS5’s sales could be incredible.
This article was edited by Samburaj Das.
Last modified: January 22, 2020 11:39 PM UTC