Posted in: Op-edGaming News
Published:
February 5, 2020 5:38 PM UTC

Phil Spencer’s Comments Show Microsoft’s Real Vision for Xbox

Microsoft's Phil Spencer has commented that Xbox's real competitors are Google and Amazon, not the other traditional gaming companies.
  • Phil Spencer recently said that Xbox’s main competitors are actually Amazon and Google, not Sony and Nintendo.
  • This news is shocking to some, considering that for a long time Xbox, Nintendo and PlayStation have been considered the main brands of gaming.
  • Spencer’s comments show how hard Microsoft is going after the no-dedicated-hardware dream.

Xbox head Phil Spencer made some surprising comments recently. It seems that Xbox does not consider Sony or Nintendo as its competitors. That role, at least in Microsoft’s eyes, goes to Amazon and Google.

Clearly Microsoft is starting to see Xbox in a different light. Far from being a gaming brand, Xbox is rapidly speeding towards becoming a service provider.

It seems that Microsoft is hoping that xCloud will launch them straight out of the dedicated gaming hardware space. | Source: Microsoft

No More Microsoft Consoles in the Future?

It has been speculated for quite a while that consoles are dying out. As streaming technology and internet speeds improve, the need for dedicated hardware is becoming obsolete.

Microsoft clearly sees itself as the front-runner of this new era of gaming. While Google has tried to rush headlong into it with Stadia, it has stumbled on the first hurdle. Xbox is an established gaming brand, with enough first-party IPs to make a go of a cloud service like xCloud.

It’s already moving into diversified hardware. The Xbox Series X is as close to a PC that any games console has ever been. With xCloud expected for release in 2020, Microsoft is going after ‘service gaming’ full force.

A Two-Party Gaming System

There are probably always going to be people who want a gaming console. If Microsoft drops out of the race, Sony would potentially dominate the hardcore section of the market. With Nintendo doing their own thing, both companies could become very secure in their particular niches.

Then again, if cloud-based gaming becomes wildly popular then both Nintendo and Sony will have to switch tacts quickly to stay profitable. In the case of Sony, that may not be too hard thanks to PSNow. Nintendo would have an uphill struggle considering how far behind it is in gaming services.

As of right now, we have no idea how quickly Microsoft will be making the switch to cloud-based gaming. If Spencer’s comments are anything to go by then it has already started to happen.

Disclaimer: The opinions expressed in this article do not necessarily reflect the views of CCN.com.

This article was edited by Sam Bourgi.

Last modified: February 5, 2020 5:38 PM UTC

William Worrall @mizushinzui

William Worrall is a professional writer based out of the UK who has been writing about video and tabletop games for over a decade and has covered industry events such as EGX and UKGE. Contact him at: william.worrall@ccn.com

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