This Is Not the Time For Gwyneth Paltrow’s Goopy Science

Samantha Bee recently called out Gwyneth Paltrow for promoting pseudoscience. Much as you may try, you can't defend the actress' behavior.

Twitter should put a 'misleading information' tag over Goop's logo. | Source: Neilson Barnard / Getty Images for goop / AFP

  • Samantha Bee called out Gwyneth Paltrow for promoting “pseudoscience.”
  • “Full Frontal With Samantha Bee” also took the $4 trillion “global wellness industry” to task for pushing alternative therapies.
  • While there’s some research to suggest that some “alternative therapies” are effective, Paltrow’s actions are cultural appropriation and ineffective and deserve to be called out.

Gwyneth Paltrow got called out.

Samantha Bee, the host of Full Frontal With Samantha Bee, took on the actress’s “wellness company” Goop, as well as other “alternative therapies” whose effectiveness is questionable at best and dangerous at worst.

And while some research supports some alternative therapies, Bee is correct to call out Paltrow and Goop in particular.

Gwyneth Paltrow Pushes ‘Anti-Science’

As per usual for the comedian, Samantha Bee took on Gwyneth Paltrow and her company, Goop, for peddling pseudoscience.

What can seem like innocuous woo from charging your crystals in the moon lighting to lighting a candle to ward off Mondays can quickly change into pseudoscience that at best is a waste of money and at worst is dangerous. Things like vitamins that claim to help someone function at an intense pace, ripoff Lisa Frank stickers that boost cell turnover, psychic vampire repellent. Mistrust in science in general is the reason why so many people believe masks cause coronavirus and 30% of Americans believe coronavirus was created in a lab. This is a terrible time to consciously uncouple from science.

Bee went on to say that Gwyneth Paltrow is profiting off of that ignorance and that in a way, she’s pushing an “anti-science” stand. You can check out her full segment below.

Much as you may want to defend Paltrow — as this woman obsequiously and hilariously does — the fact is, Bee is correct in her assertion.

Her Products Are Overpriced Junk — Or More Specifically, “Goop”

There is some evidence to suggest that some alternative remedies work. However, these remedies — which are often done in tandem with more “Western” (i.e., scientifically proven) treatments, and under the care of a physician — are not what Gwyneth Paltrow offers.

Instead, she offers candles that smell like her vagina, overpriced stones that go into your vagina, and a $250 cutting board.

Most people recognize the absurdity of Gwyneth Paltrow’s goopy claims. | Source: Twitter

In the past, though, she’s sold products that got her into hot water — to the tune of $145,000 in false advertising claims.

Not one of these things is necessary, proven effective, or worthy of all this money being spent. Gwyneth Paltrow deserved every ounce of that dragging, and then some.

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Last modified: September 23, 2020 2:28 PM

Bernadette Giacomazzo: Bernadette Giacomazzo is an editor, writer, and photographer whose work has appeared in Teen Vogue, People, Us Weekly, The Source, XXL, HipHopDX, The Los Angeles Times, The New York Post,, and more. She is also the author of The Uprising series and is the CEO of the acclaimed G-Force Marketing & Publicity firm, which has been featured in The Hollywood Reporter and has scored film, television, radio, and print placements for celebrity clientele worldwide. Reach her via email. Visit her LinkedIn profile here.