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Nintendo’s Labo ASMR Commercial Is Creepy, but These 6 Ads Are Weirder (#5 Is Totally Insane)

Last Updated September 23, 2020 1:25 PM
William White
Last Updated September 23, 2020 1:25 PM
  • Nintendo’s Labo ASMR commercial is unexpectedly creepy.
  • Then again, Nintendo has unveiled plenty of strange commercials over the years.
  • Here are six of the weirdest, most cringeworthy, and downright disgusting ads from Ninteno history.

Nintendo Labo is a weird product. ASMR is also a weird entertainment niche. Putting them together produces something exponentially creepier . Yet that’s exactly what Nintendo Australia did on its YouTube channel.

ASMR, short for autonomous sensory meridian response , “describes a feeling of euphoric tingling and relaxation” that some people experience when they listen to sounds that you wouldn’t normally consider all that pleasurable. Sounds like tapping on a table or scraping a cardboard box.

It’s not my thing, but to each their own.

Is Nintendo Labo ASMR Really Necessary?

What’s bizarre is that Nintendo is jumping in on the practice.

But do you know what else doesn’t make sense? Plenty of other Nintendo commercials. I would love to say that Nintendo’s Labo ASMR ad is one of Nintendo’s creepiest ones, but the sad truth is that it’s not.

The Japanese video game giant has been churning out strange TV spots for decades, certainly long before Nintendo Labo had survived its first pitch meeting.

Case in point, this old commercial for Kirby’s Dream Land on the Game Boy.

1. Nintendo Labo Doesn’t Have a Thing on Kirby

Yeah, you really did just see Kirby suck up a person and then spit them back out as a grotesque ball of meat. The fact that it’s a cartoon doesn’t make it any less disturbing.

Kirby isn’t the only Nintendo franchise that has been the subject of strange commercials in the past.

Just take a look at this one for The Legend of Zelda.

2. Was This Zelda Ad Shot in a Mental Institution?

Why is this man running around yelling out Zelda’s name? Is there a reason he’s in an empty room by himself? Is he hallucinating? We’ll never know. And that’s probably for the best.

Funnily enough, this might not be the strangest The Legend of Zelda commercial out there.

This next one was exclusive to Japan, but, via the magic of YouTube, gamers everywhere have long been tormented by its cringy dance number.

3. This Cringy Zelda Rap Still Sounds Better Than Nintendo Labo ASMR

This Zelda commercial is admittedly not as bizarre as the previous one. The intention is clear, but putting The Legend of Zelda into a stage play with a special dance and song is still pretty high on the abnormal meter.

It also wouldn’t be a weird Nintendo commercial collection without this gem from Super Mario World 2: Yoshi’s Island.

4. Nintendo Really Was All Over the Place in the 90s

That was just dang gross.

It’s hard to understand how Nintendo, with its family-friendly image, approved a commercial like this, but here it is, in all its unsettling glory.

All of these commercials are from the 1980s and 1990s, which were admittedly bizarre decades for pop culture. How about something a little more recent? Say, Luigi’s Mansion for the Nintendo GameCube.

5. Nintendo Commercials Didn’t Get Less Odd in the 2000s

Yet again, it’s hard to understand what’s going on here. Did that goth girl turn into the GameCube? Was everything an illusion? At least I know what’s going on in the Nintendo Labo ad.

This last one is actually a collection of commercials from the already-strange collaboration between Nintendo and Mercedes-Benz for Mario Kart 8.

6. What’s up With Those Massive Noses?


Seeing the Mario crew as gritty and realistic-looking is just offputting. I can’t believe I prefer the Super Mario Bros. movie designs over this.

The Nintendo Labo ASMR commercial may not be as over-the-top insane as these ones, but it shows Nintendo won’t be shying away from odd advertisements any time soon.