Qualcomm and Amazon Partner to Introduce AI to In-Car Systems

• Qualcomm and Amazon have announced a working partnership to develop new AI systems for inside the vehicle.
• The two tech giants will also leverage Amazon’s cloud platform to make it easier for developers to work with AI.
• The news comes after Nvidia CEO Jensen Huang said self-driving vehicles would likely become the “first multi-million dollar robotics industry.”

Qualcomm and Amazon have announced  a new technology collaboration to bring new advanced AI features into in-car systems.

The technology collaboration aims to provide automakers and developers with large language model-powered tools to deliver “digital cabin experiences.”

Qualcomm and Amazon Take On Vehicle AI

Qualcomm and Amazon said on Tuesday that the new partnership would explore ways to enhance AI capabilities for automotive applications.

The two tech giants want to make in-car systems “more intuitive, personalized, and responsive.”

This will be achieved through Amazon’s Alexa Custom Assistant and by utilizing Qualcomm’s “Snapdragon Digital Cockpit Platform.”

Qualcomm and Amazon said the partnership would allow suppliers and developers to deliver advanced AI partnerships with reduced time and cost.

AWS For AI ‘Infotainment’

The two tech giants will utilize Amazon’s cloud platform, Amazon Web Services, to provide automakers with a virtual development environment to develop with Qualcomm’s Snapdragon automotive chipsets.

This should make it easier and cheaper for developers to create and test in-vehicle infotainment and services.

“Our technology collaboration will enhance the digital cabin with AI differentiators while providing automakers, developers, and suppliers with an AWS-based development workbench for in-vehicle infotainment and advanced driver-assistance systems,” said Nakul Duggal, group general manager at Qualcomm Technologies.

Amazon, which will begin to sell Hyundai cars online this year, has been slowly incorporating its AI technology into vehicles .

In October, the e-commerce and tech giant announced it would deploy AI into its delivery vehicles to improve driver efficiency.

The company’s “Vision-Assisted Package Retrieval” system will project a green circle onto packages that are meant for a delivery stop – making it easier for drivers to find in the vehicle.

AI in the Car

The development of self-driving cars has been at the forefront of the automotive industry in recent years.

Despite a swathe of setbacks, Tesla’s controversial full self-driving vehicles are available across the U.S., EU, and Australia, while Uber has announced they will be offering self-driving rides in 2025.

Many in the industry see AI as the heart of the future of autonomous driving. Developers believe that as AI improves, so will driverless vehicles’ safety.

On Monday, Nvidia CEO Jensen Huang told the CES 2025 conference that self-driving vehicles would likely become the “first multi-million dollar robotics industry.”

On the same day, Uber announced  it was partnering with Nvidia to create larger, more efficient AI models for the industry.

Nvidia’s AI technology and Uber’s driving data combined is a package that global autonomous driving developers would love to access.

“Generative AI will power the future of mobility, requiring both rich data and very powerful compute,” said Uber CEO Dara Khosrowshahi.

“By working with NVIDIA, we are confident that we can help supercharge the timeline for safe and scalable autonomous driving solutions for the industry.”