Microsoft is making substantial investments in Europe, with recent multi-billion-dollar announcements in the UK and Germany . Now, the company is also planning significant spending in Spain to bolster its position in the European artificial intelligence (AI) landscape.
But what’s driving Microsoft to focus more on the AI leadership race in Europe? Is it simply a matter of tax considerations, or are there broader strategic motivations at play?
As said, it’s not the first investment in AI for the company created by Bill Gates. On February 15, Microsoft announced its plan to invest €3.2 billion – equal to $3.4 billion – in Germany by 2025. A significant portion will be allocated to bolstering the tech giant’s endeavors in artificial intelligence. Brad Smith said that the investment will primarily focus on doubling the capacity of Microsoft’s “AI and data center infrastructure.”
Highlighting Germany’s prominent role in technological advancement, Smith noted that the country ranks second in Europe in terms of developing AI-based applications. However, he also pointed out a relative shortage of AI skills across various sectors in Germany.
In response to this challenge, Smith stated that Microsoft aims to “assist in expanding infrastructure to support the continued utilization of AI in the German economy and to develop the skill base necessary to fill related job positions.” Microsoft, among the leading tech companies at the forefront of AI, has made significant investments in the sector. These also include backing ChatGPT-maker OpenAI and integrating AI across its product portfolio.
The tech giant approved a plan to invest £2.5 billion – $3.2 billion – in the UK over the next three years. This marks its largest single investment in the country to date. And it will serve as a cornerstone for future growth in artificial intelligence, according to the UK government.
With Britain’s economy forecasted to face sluggish growth in the coming years, the government is actively seeking private investment to support the development of new infrastructure. This is particularly evident in burgeoning sectors like AI.
This substantial funding will significantly expand Microsoft‘s data center presence in Britain. It will provide the essential infrastructure necessary for the advancement of new AI models.
The UK became interesting to tech giants like Microsoft after the government unveiled its official response to a consultation on AI regulation, initiated in March 2023 with the publication of a whitepaper. Outlined in the document is a strategy that primarily relies on leveraging existing laws and regulatory bodies, supplemented by “context-specific” guidance, to offer measured oversight of the swiftly evolving AI industry.
UK, Germany, Spain. Why is Microsoft investing so much in the Old Continent? It’s not a tax affair, for sure, as European countries – Ireland and Cyprus apart – are not famous for being fiscal advantageous. So why?
“There are enormous opportunities to harness the power of AI to contribute to European growth and values,” Brad Smith said in 2023.
“But another dimension is equally clear. It’s not enough to focus only on the many opportunities to use AI to improve people’s lives. We need to focus with equal determination on the challenges and risks that AI can create. And we need to manage them effectively.”
The fact that the EU is the first big institution to have regulated AI so far may be a boost for AI investments. In fact, in December last year, the Council and the European Parliament finalized an agreement. EU law will now regulate AI systems through a risk-based approach, encompassing foundational models and generative AI. While this introduces potentially multiplied obligations for companies, the inclusion of regulatory sandboxes offers flexibility for experimentation.