Apple’s Logic Pro, Final Cut AI Features Are All About In-App Experiences Not Just the Product
Apple unveils new AI features for Final Cut Pro and Logic Pro, along with a multi-camera recording tool for iPads and iPhones. l Source: Justin Sullivan/Getty Images
Key Takeaways
- Apple is investing heavily in artificial intelligence (AI), focusing on areas like music creation and video editing.
- It is making significant strides in AI-powered creative tools for iPads and Macs.
- Privacy concerns remain a hurdle for Apple when it comes to utilizing certain AI services.
Apple is making waves for content creators with a suite of innovative features powered by artificial intelligence (AI). This update focuses on two popular applications: Final Cut Pro and Logic Pro.
This introduction marked a significant shift for Apple, traditionally known for its focus on user privacy and in-house software development. The potential integration of external AI tools signifies a willingness to embrace cutting-edge technology, even from competitors.
Final Cut AI Features Unveiled
Apple unveiled Final Cut Pro for iPad 2, which introduces a notable enhancement with its latest feature addition: Live Multicam, facilitated by the forthcoming Final Cut Camera iPad app, expected to launch later this Spring. This tool enables Apple enthusiasts, hobbyists, and influencers to enhance their video creation capabilities by connecting up to four iPhones or iPads to monitor multiple camera feeds simultaneously.
Apple’s offering extends to those who prefer filming directly on their devices, with adjustable settings accessible within the app.
In the latest iteration of Final Cut Pro for Mac 10.8, several new AI features have been integrated to streamline the editing experience. The Enhance Light and Color feature enables users to enhance color, balance, contrast, and brightness effortlessly with a single click. Additionally, the Smooth Slo-Mo feature utilizes AI to enhance the quality of motion in slow-motion videos.
Users now have the option to assign custom names to color corrections and video effects directly in the inspector, enhancing organization and clarity. The timeline benefits from improved effects, while a more advanced text-based search functionality facilitates efficient navigation and discovery of desired elements.
In addition to the Live Multicam feature, Final Cut Pro introduces enhancements such as 12 color-grading presets, expanded text title options, 20 new soundtracks, and a collection of pre-loaded backgrounds for creating overlays on existing footage. These features further empower users to craft polished, professional-grade videos on the go.
A New Music Experience With Logic Pro
Apple is also introducing a new version of its well-known music production software, Logic Pro , incorporating advanced AI-generated instruments to enhance your music creations. Specifically, Apple is focusing on improving its Bass Player and Keyboard Player features for live music sessions. This update will offer eight distinct Bass Player styles and four Keyboard Player options, each carefully crafted to complement user inputs effectively.
In addition to these AI instruments, Logic Pro introduces the innovative “Stem Splitter” functionality. This feature, also powered by AI, breaks down existing recordings, such as Voice Memo recordings, into separate components like vocals, drums, and bass. This empowers users to remix or refine their tracks with unprecedented efficiency easily.
Logic Pro introduces ChromaGlow, another innovative AI feature, enabling users to finely adjust the tone and atmosphere of their musical compositions directly within the app.
These updates will be provided at no additional cost upon release for existing iPad and Mac users who have previously invested in Final Cut or Logic Pro. The Logic Pro updates are set to roll out on May 13, with Final Cut’s enhancements following later this Spring, ensuring users can seamlessly integrate these advanced features into their creative workflows.
Apple’s AI Strategy
Last September, Apple disclosed its substantial investments in AI projects, focusing on chatbots and image-video generation tools. Led by John Giannandrea, this internal division includes former Google employees. However, Apple’s AI strategy lacks clarity compared to other tech giants like Microsoft, Meta, Amazon, and Google.
In March, reports emerged of Apple’s negotiations to incorporate Google‘s AI, Gemini, into future iPhones, potentially using ChatGPT. This signals a shift from Apple’s usual approach to developing proprietary software. Additionally, Apple is working on its own advanced language model, Ajax GPT.
Apple’s AI direction may become clearer at WWDC in June, as CEO Tim Cook always emphasizes its importance.
However, due to data privacy worries, Apple restricts using AI services like ChatGPT among its employees.
Generative AI’s operation conflicts with Apple’s privacy stance, necessitating remote data processing on external servers. Apple invests heavily in research to address infrastructural challenges, focusing on GPU usage and patenting innovations like SSD-based storage.
The Cupertino-based company explores AI applications beyond chatbots, including photography editing, health analysis via the Health app, and music composition with Apple Music. However, Siri remains central, undergoing enhancements like STEER to improve user interactions.
Despite Siri’s criticism, Apple aims to leverage advanced linguistic models to enhance its capabilities. Overall, Apple‘s AI endeavors depart from its traditional approach, acknowledging AI’s pivotal role in shaping future technology.
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