According to business analyst and journalist Roberto Serrano, Sony plans to reveal the PS5 release date and price later on today at 12:30 pm PT/9:30 pm CEST.
Serrano dropped the nugget on Twitter in response to a question querying when Sony might reveal the final two missing pieces of the PS5 puzzle.
The question drew from an earlier Serrano tweet posted in response to Venture Beat’s Jeff Grubb’s on-going collation of this summer’s major gaming events. It reads:
July 13 > #PS5 price, release date, and pre-order TBC
Serrano pointed to ‘sources within the entertainment industry’ confirming the alleged date. According to Serrano’s latest tweet, it now appears that Sony has now settled on both a date and a time.
Around 12.30pm PT | 9.30pm CEST
Although Serrano may not have the reputation of more popular and established insiders, the analyst boasts a respectable track record, notably accurately pinpointing the date of Sony’s PS5 event in June and Microsoft’s upcoming July 23 Xbox first-party game showcase.
Nevertheless, caution is advised. The rumor remains just that, and we recommend an ample dose of skepticism. Not least because reports suggest Sony and Microsoft are in the midst of a game of pricing chicken.
Neither platform holder wants to blink first and reveal their cards for fear of gifting the other a pricing advantage. Sony announcing the price first would hand Microsoft the perfect opportunity to undercut the PS5 with a lower-cost Xbox Series X. Xbox boss Phil Spencer has made no secret of Microsoft’s ‘agile approach to pricing.
There’s only so long they can wait for the other to budge. By this time in the lead up to release of the PS4 and Xbox One, we already knew the price of both machines. This time around, Sony and Microsoft are slowly running out of time with the planned holiday 2020 launch edging ever close.
An out-of-the-blue announcement wouldn’t surprise me given Sony’s penchant for random info drops as part of its stretched out drip-fed PS5 reveal.