With one social media snafu, a Black-owned business got more money and social cache than anything Kylie Jenner has done in recent months. How's that for influencer marketing? | Source: VALERIE MACON / AFP
- Kylie Jenner did a photoshoot wearing a dress from Black-owned Loud Brand Studios.
- She didn’t tag the designer in the post because, presumably, she didn’t get paid to do so.
- Jenner’s short-sighted move generated backlash on social media.
Kylie Jenner got a dress — and a world of problems.
The social media influencer and youngest member of the Kardashian/Jenner clan is in hot water after posting a photo wearing a Loud Brand Studios dress and not tagging the designer.
Thankfully, justice won out in the end. The Black-owned business got the most publicity of its existence — and Jenner suffered a tidal wave of backlash.
Kylie Jenner Didn’t Get Paid, But That’s Not the Point
To be fair, Kylie Jenner gets her bread and butter from Instagram posts. According to some reports, she was the highest-paid Instagram influencer of 2019 , taking in a whopping $1.2 million per post.
It would be understandable if she didn’t want to do something for free. That’s still not a valid excuse.
Her snub was problematic because it highlights a question of social capital she chose to ignore. This was an opportunity to support a Black-owned business in a #BlackLivesMatter time.
What’s more, Kylie Jenner has a Black child — Stormi — with rapper Travis Scott. Like her sister Kim Kardashian, she has a personal stake in the claim.
Would it really have been that big of a deal to tag Loud Brand Studios – whose Instagram page only had a few thousand followers – in the post?
Loud Brand Studios Got a Bunch of Free Press Anyway
https://www.youtube.com/watch?v=TkMXwfQ_TzM
In the end, Loud Brand Studios came out the winner. Kylie Jenner’s dress has become a trending topic on social media, and more people are tagging the dress company in their tweets and Instagram posts than anything else.
Presumably, this means that Loud Brand Studios is getting more orders than ever before – and making money.
With one social media snafu, a Black-owned business got more money and social cache than anything Kylie Jenner has done in recent months.
How’s that for influencer marketing?
Disclaimer: The opinions expressed in this article do not necessarily reflect the views of CCN.com.
