People are snarking on Justin Bieber and his attempts to make Crocs cool for good reason: Mario Batali beat him to the punch.
Justin Bieber is trying to make Crocs great again.
The pop star is often seen sporting the snarked-upon footwear — he’s worn them to bike dates with both of his famous girlfriends — and now, he’s making his love of Crocs “officially official” with a collaboration, set to drop on October 13th.
While he’s earning some ire for the upcoming collaboration, he’s also a bit late to the party considering Mario Batali made the Crocs a fashion staple first.
Even before this latest collaboration with Crocs was announced, Justin Bieber has been rocking the footwear with little care whether they’re “cool” or not.
As part of the brand’s “Come As You Are” campaign — which emphasizes comfort over everything else — Bieber’s collaboration will drop on October 13th, as part of its “Croctober” celebration. In a press release, Bieber said that the decision to partner with the company was easy.
As an artist, it’s important that my creations stay true to myself and my style. I wear Crocs all the time, so designing my own pair came naturally. With these Crocs, I just focused on making something cool that I want to wear.
While Justin Bieber may be one of the biggest superstars the brand has collaborated with, he’s far from the first star that made Crocs fashion their own.
In 2013, celebrity chef Mario Batali popularized Crocs when he would be seen sporting a bright-orange pair in nearly every television show and public appearance he did at the height of his fame. In other words, Batali “came as he was” before it was cool to do so.
You can hate on Crocs all you want — but someone somewhere is out buying these things. According to MarketWatch, as of this writing, Crocs stocks are selling for about $46 a share, and in 2019, Crocs had $1.23 billion in revenue.
More details about how the shoe became a billion-dollar brand can be seen in the video below.
So at least some of you snarking on the trending are lying through your teeth — or your feet, as it were.
Justin Bieber is not anyone’s definition of a fashionista — and you can’t claim that he’s going to make Crocs cool again because they already are cool.