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Being one of the most basic and important applications in the Internet era, the social network has a strong attraction to users. It’s penetration worldwide is ever-increasing. According to the statistic from the third party, In 2017, 73.9 percent of internet users were social network users, that’s a two-fold increase compared to global Internet users on the year-on-year basis.
This huge market has been suffering problems around the world, with the spread of false and redundant information on social media sites, massive privacy breaches, and useless social interaction caused by false information and the centralized model. Over the past two years, a reliable blockchain-based decentralized framework has started to come into public view, bringing new solutions to the social network.
The blockchain-based social applications, including Steemit, Yours, Status and BeeChat, have been committed to solving various problems with regard to the social network by means of the blockchain. Although their focuses vary from each to each, they mainly focus their energies on removing false information, giving content rewards, protecting users’ privacy and improving ads effectiveness the target audience. Nevertheless, these platforms are basically in the fields of content and message, and priorities haven’t been given to the social interaction.
The new-born start-up team NAUS aims to provide solutions from the nature of social contact and uses blockchain to establish a self-evolving social network featuring individualization, low involvement cost, measurable benefit, efficient match and supply-demand balance.
Better experience on social interaction by NAUS using blockchain, by grasping the nature of matching
Why we propose to solve problems with the nature of social network? The ideal social network, we believe, consists of core elements like participants (users), content and mutual relations. At its essence, the social network is all about matching, including the long-term match between individuals and individuals or groups, match based on specific needs, match based on specific scenarios, and match between individuals or groups and content. To be specific, the existing social network products are all centralized which means that a centralized server is required in aspects like user information, decision-making, match mechanisms, content transmission, and incentives. The social network suffers from the inherent weaknesses of the centralized model, such as inaccuracy in feature extraction, difficulty in relation match, lack of Effective communication and a Large amount of useless information. While, issues of user feature and social matching can be perfectly solved by the blockchain concepts like token, consensus, and smart contract, so as to achieve effective match at the lowest cost.
With all issues mentioned above in mind, NAUS propose a solution to the social network using blockchain. Specifically, smart contract serves as an important measurement dimension for extracting accurate, reliable features of users and content. Token economy acts as a hub for each element involved in the social network to adjust spontaneously the different dimensions of match scenarios among the people and between people and content. Thereby, the selection of quality content, the match between quality content and users, and the encouragement for providers of quality content will be fully motivated in the form of valuable digital assets. We set an ambitious goal to build a healthy and self-evolving social network with a balance between demand and supply.
Experience in multiple scenarios brought by our first application – Tippin Live
This seems a bit abstract, let me make this clear with an example of Tippin Live. As NAUS’s chief strategic partner, Tipplin Live is a global real-time interactive social product integrating various social interaction systems including IM (Instant Messaging) system, multiplayer voice, photo or video feed, social games and live video, with nearly 35 million users throughout the world, who mainly come from the United States, Southeast Asia, India, and the Middle East. NAUS is expected to take the lead in implementation that is what makes us different from other existing blockchain projects.
Tippin Live has several paid services like VIP member, ticket, the privilege of multiplayer voice and award of virtual gift during the live video. In the original product, users are supposed to purchase Tippin Coins in local currency through payment channel before enjoying paid services. In the near future, those behaviors will happen on the NAUS public blockchain once it’s available, and NAB will replace the Tippin Coins among users’ interactions.
The social behaviors like the IM system, group communication, multiparty voice, anonymous voice, live video and paid live video are the manifestation of the multi-scenarios match for users with different tags and features in the social network.
What kind of user experience will NAUS bring? Imagine that with the help of smart contact, at a certain cost of NABs, I can tag others and initiate dialogue with users with specific tags, and users will get the NABs if the tag or dialogue is accepted. I can also tip the live video, video or photo that I like with NABs or the smart contract gifts purchased in NABs. I can even invite users to play games together. When it comes to advertisers in the social network ecosystem, ads effectiveness to the target audience will be greatly improved due to the accurate match between the content tag and the user tag.
NAUS will bring brand-new experience on social interaction to Tippin Live, while Tippin Live, as an important application, will in turn create 10 million tradable and marketable smart gifts and generate 20 million RMB worth of demands in NABs per month. Meanwhile, roughly 35 million new users will participate in Tippin Live, bringing initial users, tag features and relationship chains in a half-billion level for the global presence of NAUS and offering sufficient initial samples for the developers.
Ensure the security of social ecosystem with multiple technical architectures
In terms of technological architecture, with blockchain at its core, technologies of artificial intelligence and AR will be appropriately introduced into NAUS. Compared with various consensus algorithms, NAUS has adopted DPOS consensus（Delegated Proof of Stake）to dramatically reduce the number of nodes responsible for validation and recording transactions, achieve consensus within several seconds, improve efficiency, save energy, and ensure fairness at the same time, avoiding monopoly in computing power and congestion in the network.
On the basis of smart contract platform with Turing-completeness using the Ethereum design idea as a reference, NAUS will further develop a manager for smart contract and add the naming module to the smart contract so as to facilitate version upgrade and naming management of smart contracts.
In addition, P2P network protocol, management technology of wallet and private key， digital signature and privacy protection have been integrated into NAUS. The technology of zero-knowledge proof is expected to be applied in 2019 so as to improve privacy protection.
NAUS has also gained support from investors, consultants and investment institutions, including Douyu, We Capital, Kaifu Capital, SUVC, and Inno valley.
According to the development roadmap of NAUS, this program will kick off in the second quarter of 2018, and we will mainly complete the initial connection of social ecology resources, generate the NAUS Coin and get it listed on the exchange, and preliminarily connect to Tippin Live. It’s estimated that the main network of NAUS, digital wallet, and digital wallet SDK will be fully completed and put into operation in the first quarter of 2019 along with the establishment of a commercial alliance with multiple centers.
Would it be possible for NAUS with 30 million of users to blaze a new trail in the social interaction based on scenarios and make a difference to the social network around the globe? Let’s see what happens.