Next-Gen Xbox Bites Marketing Bullet with Halo Infinite Delay
It's a wrench in the next-gen marketing push, but Microsoft did it anyway, according to an insider. | Source: Sutterstock.com
- Halo Infinite has been delayed to 2021.
- The decision has reportedly derailed Microsoft’s plans to share Xbox next-gen news later this month, pushing any announcements to next month.
- The company has yet to reveal the price of the next-gen console and the heavily-rumored budget Xbox Series S variant.
We can safely assume that Microsoft and 343 Industries’ decision to delay Halo Infinite wasn’t taken lightly.
The repercussions of divesting the Xbox Series X’s launch package of one of its principal components and major selling points are reportedly already being felt over at camp Xbox, notably when it comes to Microsoft’s next-gen promotion plans.
That is if there’s any substance to the latest insight from a known industry insider.
Video: Halo Infinite Delayed to 2021
Posting in a thread over on the Resetera gaming forum , the reputable Shinobi602 shared their thoughts on the seismic Halo Infinite delay news.
Shinobi602 described the delay as a ‘necessary decision’ given Microsoft’s ambitions for the game, and the ongoing challenges and drastically different working environment linked to the COVID-19 pandemic. They noted that the decision had derailed plans for upcoming next-gen news, pushing any announcements scheduled for August to next month .
Price Point and Xbox Series S
Microsoft still has major next-gen announcements to make, notably the price of the Xbox Series X. Alongside, there are mounting rumors and leaks about the second, lower-cost next-gen model, the Xbox Series S. Xbox head Phil Spencer hinted at an Xbox event or showcase later this month, but Shinobi602’s info suggests these details will come later than anticipated.
As drawn out as the lead-up to the next-gen console has been to date, the status quo of sporadic info drops and scattered events is likely to continue for the time being.
It’s easy to overstate the loss of Halo; there are many other strings to Xbox’s next-gen bow (Game Pass, raw power advantage, and potential affordability compared to PS5), but Microsoft needs to be agile. It will be interesting to see how the company adapts upcoming announcements and the Xbox Series X launch itself.
