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Some may know Greenpeace from the viral video protesting Lego’s association with Shell. The stunning video features a Lego-arctic landscape drowning under a pool of oil behind a depressing rendition of the famous “Everything Is Awesome” song. The video inspires a call-to-action to sign a petition to encourage Lego to break their association with Shell and move toward environmental consciousness.
Now, Greenpeace is rallying the wallets of the financially-motivated to donate to their cause using bitcoin if they choose.
In a news release from BitPay, the company points out that donations made through credit cards or alternative payment processor lose about three percent through fees. By using BitPay, Greenpeace USA can now make sure they receive all of the donation, minus minimal miner fees of course.
“BitPay strives to bring bitcoin to nonprofits like Greenpeace,” said Elizabeth Ploshay, BitPay Non-Profit Account Manager. ”For each bitcoin donation Greenpeace gets 100% of what is being donated increasing the amount of each donation received.”
Nearly every scientific study shows that the Earth is nearing a disaster zone due to CO2 emissions. Most environmental scientists will even say that the global society is living in that disaster zone and can only minimize the damage done rather than further the destruction led by the fossil fuel industry.
Yesterday’s march was enormous and brings to light the conversation of climate change yet again. In an article on Greenpeace’s website, author Arin de Hoog outlines Greenpeace’s stance on keeping the conversation alive and thriving.
“For us, our mission is clear: at every possible opportunity remind the people who we’ve elected that we want them to put Planet Earth first. This means that, even as the sun set on our fragile globe yesterday, the march does not end there. It continues in our hearts and minds and is expressed through audacious acts to keep climate change at the top of our leaders’ agendas. Whether they discuss economics, health or security, if tackling environmental threats doesn’t figure into their plans, there is no discussion at all.”
Now, bitcoin users have a chance to move their money and vote with their finances; rather than their voice. While the conversation can continue on social media, money often speaks louder than words when it comes to the United States government. By partnering with BitPay, Greenpeace USA can give this option to bitcoin users and keep 100% of the donated funds, rather than have them taken by credit card companies and alternative payment processors.
Photos courtesy of Wikipedia and Geograph. Images from Shutterstock.
Last modified (UTC): September 23, 2014 9:44 AM