After months of relative silence, Epic Games’ well-oiled marketing machine has sprung back to life with teases for Fortnite’s Chapter 2 Season 2. Cryptic tweets, real-world ads, and ARG elements – it’s all reminiscent of Fortnite at its very best.
Back in Back in summer 2018, Fortnite landmarks popped up in real-world locations such as the California desert to tease Season 5. A real-life ‘agent’ dished out cards leading to coordinates in France. Lamas popped up in European capitals . The whole thing was a delightful puzzle that players followed with baited breath when Fortnite was at the height of its popularity.
The Season 2 tease began with a tweet sent out by the official Fortnite Twitter handle yesterday. It included an image sporting a golden hand print with the message ‘Transmission Intercepted,’ and the date 02/20/20. The text of the tweet itself featured the ‘Transmission Intercepted’ message alongside redacted text.
Three tweets have followed since, each time unveiling a portion of the redacted text. The latest one, authored around 10 hours ago, reads as follows;
Transmission Intercepted FN.CH02.S02 Origin == Au 022020
A masked man – referred to in the latest image as a ‘henchmen’ in multiple languages – has replaced the golden hand print. Increasing the brightness of the last image also reveals what appears to be a new Fortnite map location .
Alongside, billboards advertising Fortnite have sprung up across the globe. Players have spotted them in the US, Japan, France, Australia, Brazil, Italy, Spain, Poland, Mexico , and Russia. Each one features the Fortnite logo stamped with the mysterious golden handprint and redacted text revealing only a phone number.
Calling the numbers leads to an answerphone message. The US audio shares the following;
Agency recruitment drive is a go. Happy hunting agents. Agents, oil rig operation is confirmed.
It then ends with what sounds like a cat struggling to cough up a furball.
The audio message differs depending on the country. For example, the German number lists what appear to be map coordinates . FNLeaks has cooked up an image showing a selection of the messages . It’s all agents and secret missions.
In the Fortnite game itself, golden items are popping up across the map , keeping to the color scheme laid out in the tweets and billboards.
While Fortnite players scramble to piece together Epic’s latest large scale tease , we won’t have to wait all that long for a definitive answer. As previously confirmed by Epic Games , Season 2 comes to life this Thursday, Feb. 20.
The teases are a refreshing change of pace after months of inactivity. They do well to remind us why the world fell in love with Fortnite in the first place.