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Meridian is a departure from the unwritten rules of digital assets.
In the digital asset industry the norm has been to champion over-complication and unnecessary complexity as digital asset developers continue in their push toward achieving the utmost levels of convolution.
To summarise; it has been quietly agreed that the more complicated an asset is, the better it must be.
With this being the case, an environment has been created in which the lack of the ability to understand the ideas being put forward by developers has become the accepted norm.
This is creating a sequence of issues in the digital asset market. Issues that are compounding upon each other and therefore growing in severity as time progresses.
For reasons unknown, it has grown to become the norm that the technology that underpins a digital currency is celebrated as being the main source and reason for its current or potential prosperity.
This ideology is incorrect and potentially dangerous.
Founder and Director of Ledgermark Ltd, Richard Ochieze, says: “For so long, digital assets have been marketed almost exclusively toward computer code literate developers – the smallest portion of the market.”
“Because of this, the everyday investor hasn’t been catered to in any meaningful way”
The fact that someone can use one blockchain protocol to conduct transactions at a faster speed than can be achieved on another is great but, if there aren’t enough users of this speedy protocol then what is the overall benefit?
One of the trends that has contributed to alienating the average non code literate market participant is the strategy of Platformisation.
Richard explains: “Traditionally, digital assets have been produced with the unique selling point of allowing people to build their own applications using special coding languages – which is marvellously relevant to developers, but not so much to the everyday user.”
The overall idea behind the platformisation of digital assets is to cast responsibility onto third party developers who may produce applications that spur accelerated growth in the adoption rate of a specific asset – a strategy that has worked in other industries, but only under specific circumstances.
For example, a decent sized portion of the success of Apple Inc.’s iPhone can be attributed to the App Store – a distribution platform open to third party developers.
However prior to the release of the App Store in 2008, more than 3 million units of the original iPhone had already been sold.  Giving all potential iOS app developers an already established marketplace of 3 million plus users to sell to.
Looking even closer we find that there are currently 13 million iOS developers that exist globally.  However, statistics reveal that there are more than 1 billion active iOS users (non-developers) on a worldwide scale. 
This is more than a 7000 percent difference, a 13 to 1000 ratio.
With this being the case it is obvious that this strategy of platformisation works best when there is an already established pool of users – without this, developers have no incentive to contribute to building apps on a specific blockchain protocol regardless of which unique coding language they are able to use, how fast the transactions are or any other intricate attribute that exists.
To summarise, digital asset developers that employ a strategy of platformisation ahead of a strategy geared toward establishing a pool of users are setting themselves up for a rough ride.
Lack of use case Scenarios
History has shown that users typically abandon a digital asset once it has lost a substantial amount of speculative value.
In this market speculative value is the only form of value that most assets have, this is due to the lack of use case scenarios for regular, non-computer code literate users of digital currencies and assets.
Richard explains: “Bitcoin aside, there isn’t an obvious or specific reason to purchase any of the digital assets that are in existence other than to engage in some form of price speculation.”
“The absence of an actual use case scenario for a digital asset creates an absence of true economic activity… without this, it’s near impossible for investors to gain any insight as to the cause, reason or likelihood of a change in exchange rate.”
Service based Digital Asset
Meridian brings about the debut of a service based digital asset.
In its entirety, Meridian is designed not as a Bitcoin alternative but rather as an asset that is to be used in combination with Bitcoin.
This relationship is not just implied or suggested, it is built in to the Meridian infrastructure via an application that allows individuals to use Meridian tokens as collateral to secure a Bitcoin loan of higher value.
Tying a digital asset to a service creates an environment in which it is impossible for a user to interact with the service being offered, without first being in possession of the specified digital asset.
In short, users are given a reason to purchase Meridian tokens other than price speculation alone and as a result – genuine economic demand is established.
This economic behaviour can be observed, quantified and expanded into various forms of investment strategy – something that isn’t possible to do, when there is a lack of actual economic demand.
Richard concludes: “Meridian is not a bitcoin alternative that is positioned to compete with bitcoin for market share. Instead Meridian is a system that is built to be used in tandem with bitcoin. Simply, Meridian is designed to serve a niche purpose and therefore to tackle a specific task; the provision of bitcoin loans.”
Meridian tokens can be purchased during the presale on 12 October 2017 and will then become tradable on all alternative currency exchanges.
To learn more about how Meridian differs from the alternatives, you are invited to watch the three-minute introductory video at http://myMDN.io
Meridian PR Team
Email: [email protected]