Elon Musk Spreads FOMO with California Tax-Infused Tesla Sales Pitch

Journalist:
June 14, 2019

By CCN Markets: Elon Musk is bringing the FOMO, or Fear of Missing Out. The Tesla CEO tweeted out a reminder that federal tax credits for buying a Tesla will drop by half on July 1. He pointed out in another tweet that EV buyers in California will still have the Golden State’s $2,500 tax credit.

The Tesla Tax Credit Halvening

The current tax credit is half of what it was prior to January 1. Last year, Tesla buyers had a very enticing $7,500 U.S. tax credit for buying an EV.

Elon Musk is one of the world’s most famous engineers and industrialists. But he also managed to encapsulate the perfect car sales pitch in one short tweet:

1. Build value. 2. Create urgency. 3. Answer objections.

The $3,750 federal tax credit for plug-in electric vehicles is a really nice incentive that creates value in a Tesla purchase. Musk was gunning for some FOMO sales by creating urgency. If you wait a month to buy a Tesla, you’ll lose $1,875.

And giving new drivers seven days to test drive their vehicle and return it for a full refund if desired is Tesla’s way of handling objections.

Considering the cars aren’t purchased in a dealership, this overcomes any objections the customer may have. They can just return it if they find they have any.

Musk Pumps Resale Value in California

Earlier this week at the automaker’s annual shareholder meeting in Mountain View, Calif., Elon Musk pumped the FOMO on Tesla resale value as well.

Regarding autonomous capable vehicles, he said:

“Every car made since October 2016 is capable for full autonomy with replacement of the computer alone. We’ll still need regulatory approval, but the capability will be there.”

Tesla Solar Roof Incentives

Elon Musk also tweeted that early trials are commencing for the Tesla Solar Toof Tile V3.0.

Tesla’s solar roof has some nice federal and state tax incentives as well. In all states, Tesla’s solar and energy storage products get consumers a 30% federal income tax credit.

In the electric solutions company’s home state of California, homeowners can reap enormous financial benefits from California’s Self-Generation Incentive Program.

The program gives California residents an incentive to generate and store their own electricity using storage solutions like Tesla’s Powerwall.

This reduces strain on the utility power grid and saves the state money in the long run on wear and tear of its infrastructure.

Estimated rebate values range from $2,900 to $5,800.

This article was edited by Gerelyn Terzo.

Last modified (UTC): June 14, 2019 21:48

Wes Messamore @thehuli

Living in Nashville, Tennessee, United States (since 2001). Bachelor of Business Administration from Belmont University in 2009 (majored in Entrepreneurship). Organized Senator Rand Paul's first and second online fundraisers in 2009. Got the highest-paying non-profit internship in Washington DC in 2010. Roving editor for the Independent Voter Network. Applying economic principles, I accurately predicted the effect of cannabis legalization on drug-related violent crime in 2010. Email me | Follow Me on Twitter (followed by: fmr Rep. Ron Paul (R-TX), Sen. Rand Paul (R-KY), fmr NM Gov. Gary Johnson, and Rep. Thomas Massie (R-KY))