Bitcoin has a way of making that which is old new again, in that advertising is often a crucial means of distributing information about a new product in the Bitcoin space. There are some advertising platforms that have been specifically developed for the Bitcoin space. One of the oldest and best established is the CoinURL platform, which both allows users to monetize short links and allows websites to sign up and run display ads.
CoinURL has published its stats, and as you can see, the outlook is bleak for advertising. Out of 10265790 impressions on June 22nd, for instance, the entire network received a total of just 2593 clicks. There can be many factors which contribute to this, including the content of the advertisements. Users need a real incentive to click an ad anymore, although in new niches like Bitcoin, ads can serve as a viable means to find needed information. A couple of days before that, the network experienced twice as many clicks, which may be a testament to the ads being displayed that day.
But then, ads don't necessarily need to be clicked to be profitable to the advertiser. Brand recognition alone is a valuable asset, and a good way to develop it over time is to advertise in places that your potential customers frequent.
Another option for a website looking to monetize its content via advertisements is AdBit. AdBit is a specifically Bitcoin-oriented platform that allows the purchaser and the website to remain anonymous from each other. The platform owner decides which kinds of content they want to advertise, and the companies advertising are given a choice of companies. Rates are determined by the company, with suggestions made based on their performance. In essence, AdBit works a lot like AdSense from Google.
But perhaps the most interesting option for the website owner is a new contender in the space, Coin Ad, by the same people who run Bitcoin Aliens, a massive traffic magnet that manages to give money away and remain profitable. These are the kinds of people who know how to make money from advertising if they're able to do it in such a way that they can give away some of the money as well.
CCN spoke to Daniel D'Alien, the founder of Bitcoin Aliens, about the Coin Ad platform.
I wanted to make a more simple platform without too many bells and whistles. It's modeled off more popular ads buying models like Google or popular mainstream network BuySellAds - you simply pick the site you want to advertise on, choose how many impressions you want - and this is what you get, along with simple stats on how many impressions are remaining and how many clicks you have received in real time.
Currently, the platform has more than 40 unique advertisers, a figure that D'Alien expects to grow with time. Most ad networks don't disallow the website from using more than one network. Thus an entrepreneur could try out Coin Ad while still utilizing CoinURL, and vice versa, to see which made the most money.
Having a stable source of revenue is vital for the operation of any website, and advertising networks are one way for up and coming websites to ensure that they're getting their fair share of the revenue that's out there to be made. Please note that this article is not meant to be an endorsement of any of the companies mentioned, and your mileage may vary.
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