Drake is getting into the legal weed business in Canada. The quadruple platinum-selling rapper just signed a deal with Canopy Growth Corporation (NYSE:CGC) to grow and distribute marijuana in his old Toronto stomping grounds.
Both parties announced the partnership Thursday, a week before Canopy is expected to release its third-quarter earnings report with better-than-projected numbers.
Drake isn’t the first A-list celebrity to lend star power to Canopy’s massive cannabis growth and distribution infrastructure. CGC has also tapped odd couple Snoop Dogg and Martha Stewart for marketing muscle.
But the partnership between Drake and Canopy is an odd one. There’s a lot of doubt in the rap community that the Lil Wayne-protege even knows how to smoke weed.
Unlike most of his rapper peers, Drake hardly raps about getting faded in any of his lyrics. Compare Drake to Snoop Dogg, Dr. Dre, and Wiz Khalifa in terms of weed lyrics, and he doesn’t seem like the most likely cannabis spokesperson.
Who you think taught you to smoke trees?
I wake up early in the morning and it feels so good
Smoking on some sh*t that you wish you could
I’m in my weed farm (yeah)
I’m rolling up another joint as soon as the weeds gone
Drake frequently tells interviewers he only smokes in moderation.
For a rapper, Drake doesn’t do much posting about grams on the Gram. Check out his Instagram account, and you’ll notice there aren’t those late-night faded IG photos like other rappers routinely post.
His IG handle is even “@champagnepapi.” Maybe he should have partnered with a champagne company like DJ Khaled did.
The following video clip is of Drake smoking weed onstage for the first time. Some excellent sleuths over at VICE deconstructed the video.
Notice in the first ten seconds that Lil Wayne walks onstage like someone who has obviously been smoking reefer backstage. By contrast, Drake walks onstage like someone who maybe had some Red Bull backstage:
Then at 1:15, Lil Wayne passes the blunt to Drake for his first-ever onstage toke. Drake quite conspicuously puffs the roach and instantly blows the smoke out without actually inhaling, the way Bill Clinton claimed he once smoked in 1992.
Or the way Elon Musk smoked on Joe Rogan’s podcast.
So if Drake’s not really much of a smoker, what gives?
Maybe he’s trying to impress his new love interest, Kylie Jenner.
The day before Drake announced the Canopy partnership, People Magazine reported the two are seeing each other “romantically.”
A source told US Weekly that her recent ex-boyfriend, Travis Scott, with whom Kylie has a baby daughter, harbors no ill will toward Kylie or Drake.
Maybe that’s because unlike Drake, Travis Scott smokes a lot of weed. And it’s making him chill about the whole affair. In August, Jenner posted a snap of herself shot-gunning smoke from Scott at his Netflix documentary premiere party.
At Travis Scott’s 28th birthday party earlier this year, Kylie Jenner got around the venue’s smoking ban by offering guests a copious amount of marijuana edibles:
Kylie allegedly ordered every single flavour of chocolate bar and over 50 bags of Kiva’s Camino cannabis-infused gummies. The makeup mogul also ordered limited-edition 4/20 Munchies Bars, pretzels, potato chips and cookie dough.
Cannabis seems to be a family tradition for Kylie Jenner, not just a pastime she shared with her rapper ex-boyfriend. Her older sister, Kim Kardashian West, even threw a cannabis-themed baby shower for her fourth child in April.
This article was edited by Josiah Wilmoth.