The owners of some of the most famous luxury hotels in the world, Dorchester Collection, have announced a new online store which will allow people to buy gifts and gift cards at all ten of its global locations using Bitcoin.
Dorchester Collection was created in 1996 and is named after one of the most world-renowned luxury hotels, London’s The Dorchester, which has been featured in movies and songs and such since the 1940s.
The Dorchester Online store includes such collector’s items as bathrobes and towels with the signature design. Predictions have been saying for some time now that Bitcoin adoption in 2015 would be far greater than 2014, and nearly $230 million were invested into Bitcoin companies in the first quarter of the year. It is little wonder then that even the uppermost echelons of luxury hotel chains are interested in the new form of digital cash. As the press release put it:
Responding to market changes Dorchester Collection has integrated innovative payment solution Bitcoin, allowing online customers the option of paying with this digital currency.
The market has indeed changed, especially if you were holding the same bitcoins last June that you will be this May. It’s changed by more 50% to the negative. This notwithstanding, you’ve got more options than ever on where to spend them – legally.
For readers looking to take a trip to Europe or the United States, though, this news is surely a bolstering signal. At the very least, one’s accommodations and food could be taken care of, in style, ahead of time. Staying at a place like the Dorchester, for many of us, is a once-in-a-lifetime experience. Now the same hotel that once hosted Elizabeth Taylor values your Bitcoins. And so do nine of its cousins, like the also-famous Beverly Hills Hotel.