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In a groundbreaking deal that brings together cryptocurrencies and sports on one platform, European Sports Media, a leading sports sponsorship firm has signed a contract with DICE Money, a new-age digital cryptocurrency platform for substantial media rights. While the negotiation deals have not be disclosed, sources believe the agreement to be valued over six figures. The contract includes a package of radio ads and televised sports signage along with VIP hospitality.
This deal between DICE Money and ESM holds unmatched synergies and will begin in H2 of 2018. As part of the negotiation, DICE cryptocurrency will get featured on the following matches-
- 20 matches all live and highlights that will be televised on SKY Sports in 2018-19
- 10x rugby championships and pro 15 matches
- 10x cricket T20 blast matches
- 540 x 30-second radio spots on Cyber Hot Hits and Cyber Rock (DAB and cyberradio.co.uk)
- VIP hospitality in all matches
About DICE Money:
DICE Money, a new-age cryptocurrency that launches crowd-supported cryptocurrency mining enables users in its community to raise funds with the innovative IDO (Initial Dice Offering) option. An IDO, unlike the traditional ICOs or fundraising platforms such as IPO, is an extremely economical and convenient way of raising funds.
With DICE, users can raise funds for their businesses or start-ups and even for a social cause. Additionally, users can mine cryptocurrency to invest in the startups they want to support and generate returns in the process in the form of digital tokens. These tokens can also be used to purchase products and services online as well as offline. With limitless applications, DICE Money is a revolutionary cryptocurrency that aims to provide a universal alternative to fiat currency for its users.
On partnering with European Sports Media, Dilip Chandar, Co-Founder, DICE Money expressed, “We’re extremely excited at the progress we’ve made so far with DICE. While the agreement will support our ultimate objective of widespread adoption of cryptocurrencies, it’ll help us in creating awareness about cryptocurrencies across the globe. Sports as a platform will be highly beneficial for us, and we expect a great relationship with ESM in the long term as well. We are looking forward to building some revolutionary innovations together.”
We also reached out to ESM, and here’s what Andrew Macdougall, CMO at ESM has to say about the deal- “this deal will further galvanize how digital currencies can be used to replace regular money in everyday real-world scenarios. It will provide the much-deserved publicity for DICE Money to be adopted at a global scale while introducing their unique concept to a whole new community of affluent sports lovers”. Macdougall further commented “the DICE business model is genuinely revolutionary and I am excited to be able to support this elegant solution for raising capital within a frictionless environment. DICE empowers millions of individuals, startups and existing business owners with an opportunity to raise capital at practically zero-costs.”
DICE Money which plans to raise funds between USD 1.2 million to USD 7.68 million, has already completed its soft cap target and will use the sports platform to create mass crypto-awareness. With this one-of-a-kind deal that involves the publicity of cryptocurrency for the first time on a sports platform, crypto space will welcome a new community of sports fans and lovers. After successful completion of its cap target, it is now focusing on creating an active base with millions of miners and operators. DICE is expected to further develop its ecosystem with similar partnerships adding value to the overall network.
Name: Dilip Chandar
Email: [email protected]