Singaporean blockchain startup DAO.Casino is undergoing a radical rebranding strategy to transform into DAOBet. As of September 9th, 2019, this strategic rebranding will help pivot the renamed blockchain infrastructure provider from gambling and other games to place them in front of more relevant target markets.
Strong Product, Now With A Brand Image To Match
The move to become DAOBet comes after taking a good, hard look at the current perception the community has of DAO.Casino. In a calculated move guided by proper foresight, the rebranding will help DAOBet disassociate itself with a mistaken identity as a player in the gambling industry, remove ambiguity, and help tighten up the brand image.
While players can gamble through DAOBet’s platform solutions, the brand itself is not a gambling website – something that DAOBet wants to clarify before its mainnet launch.
DAOBet already has most of the technical infrastructure it needs to not just offer an MVP but a fully-fledged blockchain platform – high transaction speeds, unrivaled levels of unpredictability thanks to a random number generator that gives players provably fair rolls, and loads of support for developers, bankrollers, and operators alike. With these, DAOBet aims to be the number one name in decentralized gaming solutions.
Timing is Everything
The reason why the gambling 3.0 blockchain innovation decided to rename itself to DAOBet now is also a matter of timing, with several major planned announcements planned for the coming future.
DAOBet making these announcements now prevents a mid press release cycle and sends a message of the unified front they are presenting themselves as now.
An easier to recognize and more memorable name hopes to remove misunderstood associations with the gambling industry, as well as smartly position DAOBet’s name in front of more relevant audiences. This should lead to more players, developers, bankrollers, and operators.
Interested users can signup to be an early adopter in one capacity or another, or check out some of their social media links below to keep in the loop for all things DAOBet.
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