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Contentos, a blockchain protocol for decentralizing the digital content ecosystem, moves forward with building out investment and strategic partnerships that will be instrumental in forming the foundation for a more fair, democratic, and empowered digital universe. Contentos, a non-profit, recently announced a multi-million dollar investment from Binance Labs, an incubator created by Binance, one of the largest cryptocurrency exchanges in the world. Binance Labs is renown for making high-profile investments in innovative projects like that Contentos is developing.
Head of Binance Labs, Ella Zhang, said in a recent press release announcing the company’s investment: “We are dedicated to identifying the real use cases to implement blockchain technologies. There’s a clear pain-point to be solved in the content creation industry, and we see Contentos is the right team with critical resources to solve the problem.”
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Contentos is no small player in the blockchain space. Cheetah Mobile, a premier Chinese internet company with markets and products spanning more than 200 nations and users over 3 billion, is a Contentos strategic partner. The combined investment by Binance and partnership with global mobile internet company, Cheetah, offers recognition and validation from both crypto and digital technology spheres.
IDG Capital is another investor of Contentos while Ontology and the NEO Foundation are two recently announced partners. Ontology will contribute support in the development and research of blockchain applications and community building. The partnership with NEO Global Capital, a subsidiary of the NEO Foundation will endow Contentos with increased resources for the exploration of blockchain solutions for the problems plaguing the existing digital content ecosystem.
Contentos believes that the digital content ecosystem, as it stands today, isn’t working for content creators and users. Closed-end platforms, such as YouTube, Facebook, and Twitter, depend on engagement in the form of posts, Likes, comments, and shares in order to offer attractive, data-driven targeting options to advertisers, but content creators and users receive no compensation in return to providing this tremendous value. Contentos aims to flip the system on its head by using blockchain technology to decentralize the social media universe and empower content creators and users to earn token rewards for their contributions.
The need for change in the social media universe is obvious, given the recent misuse of data in the Cambridge Analytica-Facebook scandal and growing concerns by users about a lack of ownership over their own content. The time is now for disruption, and Contentos strives to lead the changes necessary to build a new content ecosystem that empowers users with more control, access, and monetary rewards.
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