CNN Whistle Blower Shines Spotlight on Cable News Bias

Posted in: BusinessOp-ed
Published:
October 14, 2019 9:52 PM UTC

Turns out the White House isn’t the only one with a whistle blower. Cable news network CNN has been targeted by its own undercover spy who has documented through secret recordings the magic behind the headlines. CNN President Jeff Zucker is allegedly the puppeteer who has been pulling the strings of the news coverage – at President Trump’s expense. CNN’s Cary Poarch was identified on social media by Project Veritas’ James O’Keefe as the CNN whistle blower after the former staffer “secretly recorded his colleagues for months.”

In addition to his hatred for the president, Zucker is also no fan of Fox News, which has persistently lorded higher ratings over its left-leaning rival. That hate has allegedly fueled Zucker’s mission to limit CNN’s coverage to damaging topics for the president, such as the Democrats’ impeachment push, over other news headlines. CNN Media Coordinator Christian Sierra allegedly stated:

“There’s nothing we can do if Zucker wants impeachment every single day to be the top story…He wants impeachment…Above all else!”

One, Two Punch for Cable News Industry

It’s a black eye for the news industry, no doubt, as the naive viewer might believe that ethical standards are guiding CNN’s coverage. The truth is, however, whichever cable news channel you spy on is going to uncover some uncomfortable truths. They want ratings, as that is what attracts advertisers and drives revenue. That’s how the game works. It’s not until they attempt to manipulate those headlines to fit into their own agenda that it becomes worrisome. And so far, the CNN tapes are certainly alarming, even if Zucker allegedly says he’s not worried about them.

Any PR representative will tell, however, you that cable news networks are notorious for seeking a particular point of view. The producer sets the tone of the segment, and the chase is on to find a guest who will go on the record saying it. It’s not totally uncommon for someone to change their talking points to fit the segment’s direction, either because they are desperate to be on TV or they are just extremely cooperative. It’s not until that guest decides to alter their point of view on live television that heads tend to fly around the newsroom. Or, of course, when a newsroom employee takes matters into their own hands, mics up, and catches their employer spewing network bias.

This article was edited by Gerelyn Terzo for CCN.com. If you see a breach of our Code of Ethics or Rights and Duties of the Editor, or find a factual, spelling, or grammar error, please contact us and we will look at it as soon as possible.

Last modified: January 10, 2020 3:21 PM UTC

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Gerelyn Terzo

Gerelyn is Assistant Editor at CCN. Based in the U.S., she has also covered institutional investing on Wall Street but caught the bitcoin bug soon after. She resides 13 miles outside of New York, close enough but also far enough away to escape it all. Follower her on Twitter (@cryptogerelyn) or email gerelyn.terzo@ccn.com.

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