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BTS’ Map of the Soul: 7 Is 74 Minutes of Cynical Capitalist Drivel

Last Updated September 28, 2020 10:46 AM
Simon Chandler
Last Updated September 28, 2020 10:46 AM
  • BTS released their seventh album today – Map of the Soul: 7.
  • Map of the Soul: 7 is a stunningly-shoddy piece of “art.”
  • BTS is nothing more than a product cynically marketed to people who want to be “saved.”

BTS are back. Yes, the “worst band in the world” have released a new album, Map of the Soul: 7. And yes, it’s in the running for worst album of all-time.

Over-compressed, soulless production? Check.

Superficial, trend-following fusions of trap, dance, and R&B? Check.

Sappy, mawkish lyrics for self-pitying, “come save me” deadheads? Check.

The same pretty boys inviting the same fawning social media posts? Check.

Yes, Map of the Soul: 7 has it all. Undoubtedly, it’s the “best” BTS album. As in the best representation of why BTS is such a blight on the music industry.

Why BTS’ Map Of The Soul: 7 Album Is So Terrible

I mean, my God, what fresh hell is this? Really, if you want to find 2020’s prime example of an over-produced, cynically marketed pop album, you’ve found it.

In fact, if you told me that Big Hit Entertainment made Map of the Soul: 7 using an AI that scanned millions of social media posts about what BTS fans love most about the band – and then spat out an album – I’d sincerely believe you.

Map of the Soul: 7 Cannibalizes Musical Styles

First, there’s the cheap cannibalization of popular musical styles, including trap, R&B, disco, and (obviously) K-pop.

Cheap, because you know that “Big Hit” Entertainment is just cherrypicking beats to maximize sales.

BTS, their producers, and their management don’t care about musical experimentation and fusion. They care about appealing to as big a paying audience as possible. Ka-ching!

These BTS Lyrics Could Not Be More Shallow

Next, Map of the Soul: 7 has execrable lyrics. The recurring theme of the album is “being rescued” by love.

Yes, BTS consciously appeal to those infantile people who view a human relationship as something that “saves” them from being an adult.

BTS Map of the Soul: 7 lyrics
BTS lyrics cater to the infantile. | Source: Genius 

Want more? Okay, here’s some more risible “save me” fluff from “Make It Right.”

Map of the Soul: 7, Make It Right lyrics
BTS lyrics scream one thing: “Save me.” | Source: Genius 

Unlike BTS’ producers, I didn’t cherrypick those lyrics. They utterly pervade Map of the Soul: 7.

Obviously, the band and Big Hit Entertainment crafted it to appeal to people who, rather than taking responsibility for themselves, need someone to “save them.”

Map of the Soul: 7 Is an Empty Product

Well, when it comes to BTS and their fans, it would seem that this “someone” is consumerist capitalism itself. Because that’s all the band’s albums are: a representation of 21st-century consumerist capitalism.

Rather than encouraging people to actually change their lives (e.g., via social and political effort), capitalism conditions them to look for salvation in consumer products. In this case, the product is BTS, and Map of the Soul: 7’s schmaltz-fest.

BTS Comeback, Map of the Soul: 7
Map of the Soul: 7 has execrable lyrics. | Source: Rich Fury/Getty Images for iHeartMedia/AFP

Looking at Twitter, the BTS “army” reinforces this picture. Almost exclusively, the band’s fans take delight in vapid images.

They marvel at how the band members look and at the trivial things they do, as if this reinforces some romanticized picture or ideal they buy into when they consume the BTS-the-commercial-product.

They’re transfixed by a fiction:

BTS picture tweet
Source: Twitter 

Oh my God! Tae-hyung placed his hands on Jung-kook’s shoulders! WHAT A BAND!

Jimin picture tweet
Source: Twitter 

Did you see THAT? Jimin did something with his shoulder! Surely, BTS must be the greatest band ever!

I have nothing against the members of BTS as individuals. But they’ve been hoodwinked by Big Hit Entertainment into signing their lives over to a pure profit-making enterprise.

And they, like the rest of us, must suffer as a result.

Disclaimer: The opinions expressed in this article do not necessarily reflect the views of CCN.com.