BitGreet is a new service that lets send online greeting cards loaded with Bitcoin to friends and family members. CoinCorner, a Bitcoin exchange and payment gateway, launched BitGreet on Friday, giving the Bitcoin community a chance to use the free service during the 2014 Christmas season.
Anyone who has ever sent an e-greeting card can use BitGreet with ease. The only difference is that BitGreet integrates CoinCorner’s payment API to let users add a Bitcoin gift to the card. Unfortunately, gifts are denominated in GBP only(and restricted to units of 5), meaning that gift recipients not located in the United Kingdom will likely receive gift amounts that appear awkward whether denominated in BTC or their local currency.
BitGreet co-founders Charlie Woolnough and David Brown say they created the service to increase consumer adoption. They believe that if the Bitcoin community distributes Bitcoin to their friends and family, then those people will be more likely to give cryptocurrency a try. As Woolnough states:
Bitcoin needs greater consumer adoption. By sending bitcoin to friends and family we can grow the bitcoin community. The recipient of the bitcoin will then need to find somewhere to spend it so those merchants that accept bitcoin will benefit as well. It’s a win-win situation.
BitGreet has ambitious goals for the project. Once the Christmas season is over, BitGreet will continue to operate, offering seasonal greeting cards. Brown says they hope to process 1 million greeting cards in 2015.
“If we can send a million bitcoin greeting cards in 2015 and create a million consumers looking for somewhere to spend them, then we have achieved our aim.”
On the site’s first day, BitGreet users sent 123 cards, totaling ~1.25 BTC in gifts. Clearly, they have a ways to go. But it’s a start, and it is not hard to imagine a project like this gaining widespread use.
Do you think BitGreet will help increase consumer adoption of Bitcoin? Comment below!
Images from BitGreet and Shutterstock.
Last modified: December 13, 2014 09:51 UTC