When talking about Bitcoin and how it should evolve in the future, it’s better to put focus on the parties using Bitcoin instead of the protocol itself. We do this because Bitcoin can only grow when the people using it are willing to help it grow. I’m not talking about how many people are into cryptocurrencies. I’m talking about what kind of people are into it. There has been a shifting going on lately. New people entered the world of cryptocurrencies, and they’re here to change things.
These new people are investors, not essentially interested in owning Bitcoins, but making money through the virtual currency. A good example of this is Bitcoin Shop, Inc. Bitcoin Shop, Inc. operates an e-commerce website where consumers can purchase products using virtual currency such as Bitcoin, by searching through selection of over 400 categories and over 140,000 items.
Today, they announced the appointment of Alliance Advisors, LLC as its investor relations firm. Alliance Advisors is an enterprise that specializes in investor relations, market intelligence, corporate communications and strategic consulting services. They are globally active, being represented in well over 300 United States publicly listed companies located in the Americas, Asia and Europe.
“After careful consideration we are happy to begin working with the Alliance Advisors team on our financial communications strategy going forward. Their team has built an expertise in the digital currency industry, which will prove to be beneficial towards our messaging as our business and the industry continue to evolve. We look forward to working closely with their team.”, Charles Allen, CEO of Bitcoin Shop, commented.
Valter Pinto, Partner of Alliance Advisors, responded by stating “Bitcoin Shop is uniquely positioned to facilitate e-commerce shopping and offer a virtual currency marketplace for those who own Bitcoin. Today, Bitcoin Shop offers over 140,000 products with strategic plans to expand its product offerings and categories. As the supply of Bitcoin increases along with the consumer’s knowledge about digital currency, we anticipate Bitcoin Shop’s first-mover technology to become increasingly more valuable.”
Because of Bitcoin’s popularity, people are waiting for governments to pick up the pace and announce some form of Bitcoin regulation. This is taking a very long time, and it seems big capital isn’t ready to wait until this finally happens. We’ve seen several investments before. Just today, there has been news of a $10 million dollar investing into Bitstamp, the biggest online exchange where people can trade American Dollars for Bitcoins. This is a clear sign that big businesses believe they can make a profit by investing in the virtual currency.
Alliance Advisors’ choice for Bitcoin Shop was influenced by Bitcoin Shop being one of the first companies to offer a service like that to its customers. It’s safe to say that more of these investments will follow. In fact, it’s almost certain that lots of investments have been done already. They’re just not made public. The $10 million investment apparently happened a few months ago; it was just never made public. These investments offer new possibilities for Bitcoin and cryptocurrencies in general. Every one of them also brings us one step closer to regulation and mainstream acceptance. Even though not all news is positive, this is definitely Bitcoin’s golden age.