We’re continuing to see the ability to pay with Bitcoin trickle out into large brick-and-mortar stores in different parts of the world, even when it seems like those stores have not given Bitcoin their stamp of approval. We had many different Subways begin to accept Bitcoin a few months ago, and now you can also use Bitcoin as a payment option at the 7-Elevens and Ghandi bookstores in Mexico. Although these stores are not accepting bitcoins directly, they accept payments from something called the Pademobile wallet. You can link your Coinbase account to this mobile wallet, which allows you to send payments with nothing more than a cell phone number.
It’s Still a Big Deal
Even though this is not an endorsement from 7-Eleven, this kind of use case for Bitcoin is still a big deal. Whether or not a large retailer is actually coming out to endorse Bitcoin does not really matter, as long as you can use Bitcoin as a payment option at their store. 7-Eleven is an international brand that many people will recognize as soon as they hear the name, so the fact that you can now use bitcoins at their convenience stores in Mexico should be viewed as nothing but a positive piece of news for Bitcoin.
The Year of Merchant Adoption
Although we saw a few merchants hop on the Bitcoin bandwagon in 2013, 2014 has already proven itself to be the year of Bitcoin merchant adoption. Overstock and TigerDirect have already hopped on board, and they should be able to force the hands of many other retailers, at least in the online realm. Newegg would be a good bet as the next large merchant to accept Bitcoin, but sometimes a retailer will come out of nowhere to make a big splash. At this point in time, it isn’t that surprising to hear that a new company with a valuation in the billions of dollars has decided to accept Bitcoin.